# Huckleberry Labs

> Huckleberry Labs is an Irvine, California parenting-technology company that pairs pediatric expertise, data science, and AI to help families improve children's sleep and daily routines. Its Huckleberry app tracks sleep, feeding, and development, and uses the SweetSpot predictive engine to recommend optimal nap and bedtime windows. Founded in 2017 by Jessica Toh and Seng Oon Toh after their own sleepless nights as new parents, Huckleberry is used by more than 5 million families worldwide and has expanded into context-aware AI guidance with the 2026 launch of Berry.

- **Founded:** 2017
- **Headquarters:** Irvine, California, United States
- **Founders:** Jessica Toh (Co-Founder & CEO), Seng Oon Toh (Co-Founder)
- **Team size:** ~64 employees
- **Products:** Huckleberry App, SweetSpot, Berry, Sleep Plans & Consulting
- **Notable:** Used by more than 5 million families across 179 countries, 4.9-star Apple App Store rating with 40,000+ reviews, Ranked #1 in the iOS medical category in multiple countries

## Products & services

- **Huckleberry App** — An all-in-one baby and child care app for tracking sleep, feeding, diapers, growth, and development, with expert-designed routines and personalized guidance.
- **SweetSpot** — A real-time predictive algorithm that forecasts the optimal nap and bedtime windows based on a child's logged sleep history.
- **Berry** — A specialized, context-aware AI launched February 2026 that integrates each child's logged data with pediatric expertise to answer parenting questions without re-explaining context.
- **Sleep Plans & Consulting** — Custom, data-driven sleep programs and expert guidance designed to be roughly 10x more affordable than a traditional sleep consultant.

## Achievements

- Used by more than 5 million families across 179 countries
- 4.9-star Apple App Store rating with 40,000+ reviews
- Ranked #1 in the iOS medical category in multiple countries
- 93% of families report improved child sleep
- More than 5 billion data points logged across sleep, feeding, and development
- Raised $16 million total, including a $12.5M Series A in 2021
- Featured in The New York Times, TechCrunch, Time, Quartz, HuffPost, and Mashable

## Latest updates

- **2026-02** — Launched Berry, a specialized context-aware AI that combines each child's logged data with pediatric expertise to reduce parents' mental load.
- **2021-11** — Closed a $12.5 million Series A led by Morningside Ventures to expand beyond sleep into broader child-development topics.

## Links

- Website: https://huckleberrycare.com
- LinkedIn: https://www.linkedin.com/company/huckleberry-labs
- Twitter/X: https://x.com/huckleberrycare
- Instagram: https://www.instagram.com/huckleberrycare
- Facebook: https://facebook.com/huckleberrycare
- TikTok: https://www.tiktok.com/@huckleberrycare

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Profile page: https://yespress.io/huckleberry-labs
Published by YesPress — https://yespress.io
Last updated: 2026-06-14