# Hubla

> Hubla is a Brazilian creator-economy platform that lets creators sell and manage digital products - online courses, memberships, mentorships, e-books and paid WhatsApp/Telegram communities - through an all-in-one checkout, payments and member-management system. Founded in 2020 as ChatPay and rebranded to Hubla in late 2021, the São Paulo company processes payments (PIX, card, boleto) and takes a fee on each sale. Backed by Kaszek and Y Combinator, it has grown into one of the country's larger 'Shopify for creators' players and is now leaning into AI sales agents.

- **Founded:** 2020
- **Headquarters:** São Paulo, Brazil
- **Founders:** Arthur Alvarenga (CEO & Co-founder), Breno Oliveira (Co-founder), Bernardo Reis (Co-founder), Raphael Capelão (Co-founder)
- **Team size:** ~88 employees (reported range 86-112)
- **Products:** Optimized Checkout, Member Areas, Community / Group Management, Payments & Gateway, Hubla AI Agents
- **Notable:** Accepted into Y Combinator's Summer 2020 batch (as ChatPay)., Rebranded to Hubla and raised a ~R$60M Series A led by Kaszek in November 2021., Grew to 1,000+ active communities and ~60,000 monthly subscribers by its Series A.

## Products & services

- **Optimized Checkout** — Customizable, high-conversion checkout supporting PIX, credit card and boleto, with high card-approval rates.
- **Member Areas** — Netflix-style member areas to host and deliver online courses, mentorships, e-books and digital events.
- **Community / Group Management** — Automated access management for paid WhatsApp and Telegram groups - the original ChatPay product.
- **Payments & Gateway** — Built-in payment processing and gateway with reports and analytics; fee taken per sale.
- **Hubla AI Agents** — AI WhatsApp sales agents for 24/7 lead handling, abandoned-cart recovery (up to ~35% for trained users) and in-membership tutoring support.

## Achievements

- Accepted into Y Combinator's Summer 2020 batch (as ChatPay).
- Rebranded to Hubla and raised a ~R$60M Series A led by Kaszek in November 2021.
- Grew to 1,000+ active communities and ~60,000 monthly subscribers by its Series A.
- Reports 2.8M+ cumulative buyers processed on the platform.
- Reached breakeven with ~10x revenue growth into 2025.
- Launched Hubla AI Agents in 2025.

## Latest updates

- **2025** — Launched Hubla AI Agents - WhatsApp sales agents and abandoned-cart recovery, tested during Black Friday 2025.
- **2025** — Reported reaching breakeven and ~10x revenue growth; says it no longer depends on new funding to operate.
- **2026** — Targeting roughly R$2 billion in platform sales (GMV) by the end of the year.

## Links

- Website: https://hub.la
- LinkedIn: https://www.linkedin.com/company/hub-la
- Instagram: https://www.instagram.com/vemdehubla/
- Facebook: https://www.facebook.com/vemdehubla

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Profile page: https://yespress.io/hubla
Published by YesPress — https://yespress.io
Last updated: 2026-07-11