# HSAD North America

> HSAD North America is an integrated marketing and creative agency closely associated with LG Electronics. Its New Jersey and Los Angeles teams combine brand strategy, creative production, media planning and buying, digital marketing, shopper marketing and live experiences, with published work spanning appliance campaigns, premium brand identity and entertainment marketing.

- **Headquarters:** Englewood Cliffs, United States
- **Products:** Brand and communications strategy, Creative production, Media planning and buying, Digital and shopper marketing, Experiential marketing
- **Notable:** LG Electronics USA and HSAD USA won Skai’s 2025 Retail Media Excellence - Brand award; Skai reported $7.1 million in revenue growth from the work., LG announced MUSE, Webby and Telly recognition for season two of The Rivalries, produced with Shoot To Kill NYC and HSAD USA, in June 2024., Created a Times Square Aurebesh billboard for a limited-edition Star Wars LG OLED, running for 24 hours and directing fans toward 501 televisions.

## Products & services

- **Brand and communications strategy** — Market research, audience planning, brand strategy, portfolio management and campaign and content planning.
- **Creative production** — Integrated campaigns, copywriting, graphic and 3D design, video production, social content and web design and development.
- **Media planning and buying** — Digital and traditional media strategy, buying, campaign management and optimization.
- **Digital and shopper marketing** — SEO, SEM, email, creator management, content publishing, retail design and partner marketing.
- **Experiential marketing** — Event marketing, trade show setups and live brand experiences.

## Achievements

- LG Electronics USA and HSAD USA won Skai’s 2025 Retail Media Excellence - Brand award; Skai reported $7.1 million in revenue growth from the work.
- LG announced MUSE, Webby and Telly recognition for season two of The Rivalries, produced with Shoot To Kill NYC and HSAD USA, in June 2024.
- Created a Times Square Aurebesh billboard for a limited-edition Star Wars LG OLED, running for 24 hours and directing fans toward 501 televisions.

## Latest updates

- **2025-05** — LG Electronics USA and HSAD USA named winners of Skai’s Retail Media Excellence - Brand award.
- **2024-06** — LG announced international awards recognition for season two of The Rivalries, crediting HSAD USA and Shoot To Kill NYC.

## Links

- Website: https://www.hsadusa.com/
- LinkedIn: https://www.linkedin.com/company/hsadusa/
- Instagram: https://www.instagram.com/hsadusa/

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Profile page: https://yespress.io/hsad-north-america
Published by YesPress — https://yespress.io
Last updated: 2026-10-25