# Howl

> Howl is a New York-based creator commerce platform that lets social creators turn any product into a trackable, shoppable link and earn commissions across YouTube, TikTok, Instagram, Substack, X, Discord and more. By tapping retail media budgets in addition to traditional affiliate commissions, Howl pays creators above-market rates and gives brands direct, measurable access to creator-driven sales. Founded in 2022 by Li Haslett Chen, the company has driven more than $1.1 billion in creator-led commerce and paid out over $100 million to roughly 23,000 creators.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Li Haslett Chen (Founder & CEO)
- **Team size:** ~41 employees
- **Products:** Howl.Link, Custom Shops / Creator Storefronts, Real-Time Orders, Superlinks, Portfolios
- **Notable:** Surpassed $1.1 billion in creator-led commerce since launching in 2022., Paid out more than $100 million to roughly 23,000 creators., Generated 5+ million trackable links across major social platforms.

## Products & services

- **Howl.Link** — Create a trackable Howl link from any e-commerce site in seconds; works on any social platform so creators earn when shoppers buy.
- **Custom Shops / Creator Storefronts** — Personalized, customizable storefronts and link folders where creators showcase the products they recommend.
- **Real-Time Orders** — Live order and sales tracking with transparent, performance analytics for creators.
- **Superlinks** — Authenticated product-launch links with dynamic, performance-based compensation generated instantly during launches.
- **Portfolios** — Time-sensitive, exclusive brand opportunities that connect brands with creator networks; brands report 1.5x faster program growth.
- **Retail Media for Brands & Retailers** — Lets brands and retailers turn creator storefronts into off-site ad placements funded by retail media budgets.
- **Apps & Chrome Extension** — iOS and Android apps plus a Chrome extension to generate Howl links anywhere on the web.

## Achievements

- Surpassed $1.1 billion in creator-led commerce since launching in 2022.
- Paid out more than $100 million to roughly 23,000 creators.
- Generated 5+ million trackable links across major social platforms.
- Reported conversion rates 3x higher than industry standards.
- Ranked #1 non-Amazon affiliate platform in creator surveys.
- Founder Li Haslett Chen named a World Economic Forum Technology Pioneer, FT Fashion Disruptor, and Ad Age 40-Under-40.

## Latest updates

- **2025-08** — Howl announced it had surpassed $1.1 billion in creator-led commerce and $100M in creator payouts.
- **2025-01** — Launched Superlinks and Portfolios to give creators dynamic, performance-based compensation and brands faster program growth.

## Links

- Website: https://www.howl.link/
- LinkedIn: https://www.linkedin.com/company/planethowl/
- Instagram: https://www.instagram.com/howldotlink/

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Profile page: https://yespress.io/howl
Published by YesPress — https://yespress.io
Last updated: 2026-06-07