# Hotmart

> Hotmart combines payments, digital product delivery, learning tools and affiliate sales for creators building online businesses. Founded in Brazil in 2011 and headquartered in Amsterdam, it serves creators and buyers internationally.

- **Founded:** 2011
- **Headquarters:** Amsterdam, Netherlands
- **Founders:** João Pedro Resende (Co-founder and CEO), Mateus Bicalho (Co-founder; board transition announced effective October 2025)
- **Products:** HotPay, Hotmart Members Area / Club, Hotmart Player, Hotmart Affiliate Program, Hotmart Marketplace
- **Notable:** Hotmart and Teachable reported more than US$10 billion in cumulative GMV in March 2024., Founders selected as Endeavor entrepreneurs in June 2018., Company included in the 2023 GSV 150 list for a fourth consecutive year.

## Products & services

- **HotPay** — Integrated payment processing, local payment options and automated commissions.
- **Hotmart Members Area / Club** — Branded course delivery, communities, learning paths and student access.
- **Hotmart Player** — Video delivery with mobile access and subtitles.
- **Hotmart Affiliate Program** — Creators recruit affiliates and automate commission distribution.
- **Hotmart Marketplace** — Discovery and sale of creator products.
- **Hotmart Extensions** — Page creation, email marketing and webinar tools.
- **Hotmart Tutor** — AI assistant that answers student questions using course content.
- **Hotmart Launchpad** — AI-assisted creation of pages, apps, quizzes and mini-SaaS with integrated payments; announced at FIRE 2026.

## Achievements

- Hotmart and Teachable reported more than US$10 billion in cumulative GMV in March 2024.
- Founders selected as Endeavor entrepreneurs in June 2018.
- Company included in the 2023 GSV 150 list for a fourth consecutive year.

## Latest updates

- **2026-09** — FIRE announcements included Launchpad, native affiliate rankings, extended installment options and AI integrations.
- **2026-09** — Player charge incorporated into fixed transaction fee from September 21.
- **2025-07** — Company announced Bicalho’s planned move from operations leadership to its board, effective October 2025.

## Links

- Website: https://hotmart.com
- LinkedIn: https://www.linkedin.com/company/hotmart
- Twitter/X: https://twitter.com/hotmart_en
- GitHub: https://github.com/hotmart-org
- YouTube: https://www.youtube.com/channel/UCSPTD68R7WqhtEVhlJz_aNA
- Instagram: https://www.instagram.com/hotmart.en
- Facebook: https://www.facebook.com/hotmart.en

---

Profile page: https://yespress.io/hotmart
Published by YesPress — https://yespress.io
Last updated: 2026-10-11