# Hot Paper Lantern

> Hot Paper Lantern is a privately held New York marketing and communications agency founded in 2018 by veteran communicators Ed Moed and Ted Birkhahn. Its unusual bet is that difficult businesses - from data centers and aerospace to sports technology and iGaming - need one team that can combine reputation work, growth marketing, design, development, analytics, and category advice. The agency serves startups and global companies, has an additional London location, and lists 23 employees on LinkedIn.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Ed Moed (CEO and co-founder), Ted Birkhahn (Founding partner and former president)
- **Products:** Integrated marketing and communications, HPL Blueprint, Digital Sport by Hot Paper Lantern, Data Center Narrative Risk Dashboard
- **Notable:** Named PRovoke Media's 2020 North America New Agency of the Year., Named to PRNEWS' 2023 Agency Elite Top 100., Won PR Daily's 2025 Content Marketing Award for media relations with Nikon Small World.

## Products & services

- **Integrated marketing and communications** — Strategic communications, reputation management, media relations, growth marketing, design, web development, analytics, and specialty-market advisory delivered as one coordinated client service.
- **HPL Blueprint** — A framework launched during the pandemic around employee experience, sales enablement, brand relevance, and leadership communications.
- **Digital Sport by Hot Paper Lantern** — A specialist division for sports leagues, sports technology, iGaming, sports betting, and adjacent startups, combining brand building, communications, growth advice, and investor-facing support.
- **Data Center Narrative Risk Dashboard** — A 50-state index of earned and social media sentiment, public pressure, policy activity, engagement, and moratorium risk for data-center operators and vendors.

## Achievements

- Named PRovoke Media's 2020 North America New Agency of the Year.
- Named to PRNEWS' 2023 Agency Elite Top 100.
- Won PR Daily's 2025 Content Marketing Award for media relations with Nikon Small World.
- Helped Advantage Solutions grow from fewer than 40 annual media placements to appearances in more than 400 publications during an 18-month engagement, according to the client's testimonial.
- Built a global internal-communications strategy for Ball Corporation as the COVID-19 pandemic began.
- Developed a 50-state Data Center Narrative Risk Dashboard using a weighted blend of media sentiment, engagement, and policy signals.

## Latest updates

- **2026-07** — Launched the Data Center Narrative Risk Dashboard, a state-by-state view of media sentiment, community pressure, policy activity, and moratorium risk.
- **2025-09** — HPL and Nikon Small World won the media relations category in PR Daily's 2025 Content Marketing Awards.
- **2024-10** — Digital Sport by HPL became public relations agency of record for Players Health.
- **2024-04** — Digital Sport by HPL became public relations agency of record for Five Star Fans.
- **2023-10** — The founders published five operating lessons from the agency's first five years, including how the pandemic forced experimentation and adaptation.

## Links

- Website: https://www.hotpaperlantern.com/
- LinkedIn: https://www.linkedin.com/company/hot-paper-lantern
- Twitter/X: https://twitter.com/hotpaperlantern
- Instagram: https://www.instagram.com/hot_paper_lantern/
- Facebook: https://facebook.com/hotpaperlantern

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Profile page: https://yespress.io/hot-paper-lantern
Published by YesPress — https://yespress.io
Last updated: 2026-09-20