# Horizon Media

> Horizon Media is a privately held, founder-led media agency that plans, buys and measures advertising for major brands. Its pitch combines the buying scale of a large agency with independent ownership, proprietary audience intelligence and an open technology ecosystem. Horizon now organizes those capabilities through HorizonOS, its Blu data platform and a portfolio spanning commerce, creative, influencer, sports, experiential, multicultural and B2B marketing.

- **Founded:** 1989
- **Headquarters:** New York, United States
- **Founders:** Bill Koenigsberg (Founder and CEO)
- **Team size:** More than 2,300 employees publicly reported; Horizon’s own history page describes 2,500+ team members, while the supplied company record estimates about 2,800.
- **Products:** Media planning and investment, Blu, HorizonOS, HorizonOS Labs, Horizon Commerce
- **Notable:** Built one of the largest independent media agencies in the United States, with estimated annual billings of $8.7 billion., Named Media Agency of the Year at different times by MediaPost, Adweek and Ad Age., Recognized by Fast Company among innovative advertising and marketing companies.

## Products & services

- **Media planning and investment** — Audience-led strategy, channel planning, negotiation and buying across television, streaming, digital, social, audio, out-of-home and programmatic media.
- **Blu** — Horizon’s AI-native audience and data ecosystem, used to connect strategy, activation and closed-loop measurement.
- **HorizonOS** — An open integrated system combining Blu, the Gemini Enterprise-based Agent Q and Horizon’s human strategy, research, analytics and product teams.
- **HorizonOS Labs** — An accelerator for piloting, validating and scaling outside marketing technologies with clients and partners.
- **Horizon Commerce** — Commerce strategy, retail media, digital experiences and performance services, including the Night Market operation.
- **Blue Hour Studios** — Influencer, creator and social marketing, including content production and distribution beyond social platforms.
- **HS&E** — Sports marketing, sponsorship, experiential strategy and activation.
- **One Horizon, Horizon Next, 305 Worldwide and Green Thread** — Specialized full-service, growth, multicultural and B2B agency capabilities inside the wider Horizon portfolio.
- **Horizon Futures** — Consumer, cultural and technology research intended to guide brand strategy and media decisions.

## Achievements

- Built one of the largest independent media agencies in the United States, with estimated annual billings of $8.7 billion.
- Named Media Agency of the Year at different times by MediaPost, Adweek and Ad Age.
- Recognized by Fast Company among innovative advertising and marketing companies.
- Founder Bill Koenigsberg was inducted into the American Advertising Federation Advertising Hall of Fame in 2019.
- Reported more than $1 billion in account wins and retentions during 2023.
- Created Horizon Global with Havas, combining roughly $20 billion in billings and reach across 100+ markets.
- Reported a 51% reduction in display emissions and a 57% reduction in video emissions after a GreenPMP pilot with Sharethrough.

## Latest updates

- **2026-07** — Horizon Media Holdings announced an AI fluency working session for summer interns with Section AI.
- **2026-06** — Horizon launched an agentic orchestration layer inside HorizonOS for real-time media decisioning.
- **2026-06** — Horizon and Kartel announced a partnership to reconnect creative development and media through HorizonOS.
- **2026-06** — HorizonOS Labs introduced its second cohort of technology pilots.
- **2026-06** — Horizon Futures published research on the ‘trust tax’ that can arise when consumers use AI shopping tools.
- **2026-05** — Blue Hour Studios launched a Board of Creators to give brands structured access to creator perspectives.
- **2026-03** — Prestige Consumer Healthcare named Horizon its media planning and buying agency of record.
- **2026-03** — Horizon confirmed a reduction of about 50 roles as part of an AI- and data-focused workforce realignment.
- **2025-12** — Horizon unveiled HorizonOS and HorizonOS Labs, with Orkin and Tropical Smoothie Cafe as founding client participants.
- **2025-09** — Horizon Media Holdings and Havas formed Horizon Global, a 50/50 commercial joint venture spanning more than 100 markets.

## Links

- Website: https://www.horizonmedia.com
- LinkedIn: https://www.linkedin.com/company/horizon-media
- Twitter/X: https://twitter.com/HorizonMedia
- Facebook: https://facebook.com/horizonmediainc

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Profile page: https://yespress.io/horizon-media
Published by YesPress — https://yespress.io
Last updated: 2026-08-14