# Horizon Brands

> Horizon Brands is a Costa Mesa consumer-goods company that designs, imports, markets and distributes automotive accessories, electronics and home products through a portfolio led by TYPE S, PROJECT X, Tiny Traveler and Koda. Its advantage is not one breakthrough gadget but a repeatable system: spot an ordinary category with an obvious annoyance, add useful technology, package it for DIY buyers, and earn shelf space at retailers including Costco, AutoZone, Walmart and Target. A $40 million parent-company credit facility in 2025 added refinancing and growth capital, while a later review of Tiny Traveler's AI advertising showed the other side of the model - ambitious features require equally disciplined proof.

- **Headquarters:** Costa Mesa, United States
- **Founders:** Allen Chai (CEO and Founder)
- **Team size:** 66 employees listed on LinkedIn; company-size band 51-200 (August 2026)
- **Products:** TYPE S, PROJECT X, Tiny Traveler, Koda, Licensed and distributed automotive goods
- **Notable:** TYPE S has sold millions of DIY automotive products worldwide, according to Horizon., TYPE S received AutoZone's 2021 'Whatever It Takes To Get The Job Done Right' vendor award., Koda's LED Linkable Shop Light received a 2020 Hardware Retailing Innovation Award.

## Products & services

- **TYPE S** — DIY automotive accessories including smart LED lighting, cameras, portable jump starters, power products, seat covers and customization accessories.
- **PROJECT X** — Off-road lighting, cameras and wireless accessory management centered on the Ghost Box control ecosystem.
- **Tiny Traveler** — Dedicated in-car and portable baby monitoring systems, including local-storage AI models and dual-camera configurations.
- **Koda** — Indoor, outdoor, garage, smart and security LED lighting for homes and workspaces.
- **Licensed and distributed automotive goods** — Michelin and BFGoodrich automotive matting and soft accessories in North America, plus other partnership-led consumer products.
- **Yada, ProJump, Roamcraft and Cling** — Additional brands spanning vehicle electronics, portable power, outdoor products and tie-down solutions.

## Achievements

- TYPE S has sold millions of DIY automotive products worldwide, according to Horizon.
- TYPE S received AutoZone's 2021 'Whatever It Takes To Get The Job Done Right' vendor award.
- Koda's LED Linkable Shop Light received a 2020 Hardware Retailing Innovation Award.
- A TYPE S smart LED trim kit was a SEMA 2022 Best New Interior Accessory Product runner-up, according to the company's 2023 SEMA announcement.
- Tiny Traveler AI Classic received a 2025 National Parenting Product Award listing.
- BBB National Programs found Tiny Traveler's broad AI-powered claim and local, on-device privacy practices supported in 2025, while recommending changes to other claims.

## Latest updates

- **2025-12** — NAD and CARU upheld Tiny Traveler's general AI-powered basis and local-storage privacy design but recommended modifying or discontinuing certain safety and emotion-detection claims; Horizon agreed to comply.
- **2025-03** — Parent ADC Solutions Holdings secured a $40 million senior credit facility to refinance existing debt and provide growth capital.
- **2025-01** — Tiny Traveler AI Classic was listed among the 2025 National Parenting Product Awards' baby-room selections.
- **2023-10** — TYPE S presented a voice-controlled smart LED trim kit, jump-starter/inflator, 4K AI dashcam and solar wireless backup camera at SEMA 2023.

## Links

- Website: https://horizon-brands.com
- LinkedIn: https://www.linkedin.com/company/horizon-brands

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Profile page: https://yespress.io/horizon-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-20