# Hootsuite

> Hootsuite is a Vancouver-born software company that helps organizations plan, publish, monitor, measure, and govern social media work from one system. What began in 2008 as an internal tool at digital agency Invoke Media became an independent freemium business, then an enterprise platform. Its 2026 Social OS groups publishing, customer care, employee advocacy, listening, analytics, and the Wisdom AI agent into a connected product family for small teams and global organizations.

- **Founded:** 2008
- **Headquarters:** Vancouver, Canada
- **Founders:** Ryan Holmes (Founder and CEO), Dario Meli (Co-founder), David Tedman (Co-founder)
- **Team size:** Approximately 1,500 employees in the supplied company record; public counts vary by date.
- **Products:** Hootsuite Social OS, Wisdom, Perch, Nest, Lumen by Talkwalker
- **Notable:** Reached 100,000 users within months of the 2008 launch, according to Hootsuite's company history., Grew to more than 25 million cumulative users by June 2026, according to the company., Lists more than 6,000 enterprise customers on its about page.

## Products & services

- **Hootsuite Social OS** — The unified platform connecting social intelligence, publishing, employee advocacy, customer care, and analytics.
- **Wisdom** — A social-first AI agent that answers questions and recommends actions using live social signals and Hootsuite data.
- **Perch** — Planning and publishing tools for content creation, calendars, approvals, scheduling, and performance analysis.
- **Nest** — A unified social customer-care inbox with routing, saved replies, automation, assignments, and team reporting.
- **Lumen by Talkwalker** — Social listening and intelligence across social networks, websites, news, blogs, forums, images, video, and podcasts.
- **Parliament** — Employee advocacy software for distributing approved content through employees' social accounts.
- **Hootsuite Academy and Services** — Training, certification, implementation, support, and advisory services for social teams.

## Achievements

- Reached 100,000 users within months of the 2008 launch, according to Hootsuite's company history.
- Grew to more than 25 million cumulative users by June 2026, according to the company.
- Lists more than 6,000 enterprise customers on its about page.
- Raised a US$165 million Series B in 2013, then one of the largest venture financings for a Canadian software company.
- Built an integration ecosystem that has included more than 100 third-party apps and major social networks.
- Acquired Talkwalker in 2024 to add large-scale social listening and consumer intelligence.
- Ranked first in G2's 2026 Best Software Products and Best Marketing Products lists, according to Hootsuite's about page.

## Latest updates

- **2026-06** — Launched the Social OS product architecture and Wisdom AI agent; renamed publishing, customer care, advocacy, and listening products Perch, Nest, Parliament, and Lumen by Talkwalker.
- **2026-04** — Founder Ryan Holmes returned to lead Hootsuite, initially described publicly as interim CEO; the company now lists him as CEO and Founder.
- **2025-11** — Announced a Bynder partnership connecting digital asset management to Hootsuite's global social content workflows.
- **2025-06** — Launched OwlyGPT, an assistant positioned around real-time social data rather than static model knowledge.
- **2024-04** — Agreed to acquire Talkwalker, adding social listening across more than 100 social networks and 150 million websites; Talkwalker is now integrated as Lumen.

## Links

- Website: https://www.hootsuite.com/
- LinkedIn: https://www.linkedin.com/company/hootsuite
- Twitter/X: https://twitter.com/hootsuite
- GitHub: https://github.com/hootsuite
- YouTube: https://www.youtube.com/@Hootsuite
- Bluesky: https://bsky.app/profile/hootsuite.com
- Instagram: https://www.instagram.com/hootsuite/
- Facebook: https://www.facebook.com/hootsuite
- TikTok: https://www.tiktok.com/@hootsuite

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Profile page: https://yespress.io/hootsuite
Published by YesPress — https://yespress.io
Last updated: 2026-08-23