# HONOR

> HONOR is a Shenzhen consumer-electronics company that sells Android phones, foldables, tablets, laptops and wearables. Born as Huawei's youth brand in 2013 and sold to a Shenzhen-led consortium in 2020 when component access became existential, HONOR rebuilt supplier relationships and returned to international markets. Its new bet is the ALPHA PLAN: combine its own device engineering and MagicOS software with partners such as Google, Qualcomm, Microsoft and ARRI to make an open, cross-device AI ecosystem.

- **Founded:** 2013
- **Headquarters:** Shenzhen, China
- **Founders:** Huawei (Creator of the HONOR brand)
- **Team size:** 14,000+ employees worldwide as of December 2025, according to HONOR
- **Products:** HONOR Magic V6, HONOR Magic8 Pro, HONOR 600 Series, HONOR MagicPad 4, HONOR MagicBook Pro 14
- **Notable:** Survived a 2020 ownership break from Huawei and restored relationships with global technology suppliers., Reached 17.1% of China's smartphone shipments in Q1 2024, tied around the top of the market in IDC data reported by Reuters., Built a broad device portfolio spanning phones, foldables, tablets, laptops and wearables.

## Products & services

- **HONOR Magic V6** — Book-style foldable flagship positioned around cross-ecosystem productivity, thin construction, durability and AI features.
- **HONOR Magic8 Pro** — Flagship Android camera phone with MagicOS, Google Gemini and AI-assisted imaging and productivity tools.
- **HONOR 600 Series** — Accessible-flagship phone family centered on a 200MP camera, large battery, durability and AI image-to-video tools.
- **HONOR MagicPad 4** — AI-oriented tablet for entertainment and mobile productivity.
- **HONOR MagicBook Pro 14** — Portable PC within HONOR's multi-device productivity portfolio.
- **HONOR wearables** — Smartwatches and bands that add health, notification and activity functions to the device portfolio.
- **MagicOS** — HONOR's Android-based operating environment and connective layer for AI features and cross-device workflows.
- **Robot Phone concept** — A prototype that combines a smartphone with a movable, spatially aware camera, used to explore embodied AI rather than sold as a mainstream product.

## Achievements

- Survived a 2020 ownership break from Huawei and restored relationships with global technology suppliers.
- Reached 17.1% of China's smartphone shipments in Q1 2024, tied around the top of the market in IDC data reported by Reuters.
- Built a broad device portfolio spanning phones, foldables, tablets, laptops and wearables.
- Announced seven years of Android OS and security updates for flagship Magic devices beginning with the Magic7 Pro in EU markets.
- Turned thin foldable engineering into a repeatable product signature across the Magic V series.
- Expanded its corporate strategy in 2025 from smartphone manufacturing toward an open AI-device ecosystem.

## Latest updates

- **2026-06** — Launched the Magic V6 foldable with cross-ecosystem productivity and updated battery, display and durability engineering.
- **2026-05** — Announced that the Magic8 Pro would be among the first devices to support Android 17 Beta 3 for developers.
- **2026-04** — Introduced the HONOR 600 Series and announced a strategic partnership with ZXMOTO.
- **2026-03** — Showed the Robot Phone concept, MagicPad 4 and MagicBook Pro 14 at MWC; announced an imaging collaboration with ARRI.
- **2026-01** — Launched Magic8 Pro in the UK with Google Gemini and next-generation AI imaging features.
- **2025-08** — Brought Magic V5, MagicBook Art 14 2025 and MagicPad3 to Western Europe.
- **2025-03** — Unveiled the ALPHA PLAN and pledged seven years of Android and security updates for eligible EU Magic flagships.
- **2025-01** — Appointed Jian Li, commonly styled James Li in international materials, as CEO after George Zhao resigned for personal reasons.

## Links

- Website: https://www.honor.com/global/
- LinkedIn: https://www.linkedin.com/company/hihonor/
- Twitter/X: https://twitter.com/Honorglobal
- YouTube: https://www.youtube.com/c/HonorOfficial
- Instagram: https://www.instagram.com/honorglobal/
- Facebook: https://www.facebook.com/honorglobal

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Profile page: https://yespress.io/honor
Published by YesPress — https://yespress.io
Last updated: 2026-08-21