# Honeylove

> Honeylove is a Los Angeles-based direct-to-consumer apparel company that designs shapewear, wireless bras, and everyday intimates engineered with targeted compression and supportive panels. Founded in 2018 by former EDM vocalist Betsie Larkin after she couldn't find shapewear that stayed in place on stage, the brand built its reputation on no-roll construction and comfort-first engineering. It has grown from a $300K Kickstarter and a Y Combinator batch into a nine-figure-revenue business serving more than 3 million customers, backed by a $13M Series A led by Lightspeed Venture Partners.

- **Founded:** 2018
- **Headquarters:** Los Angeles, United States
- **Founders:** Betsie Larkin (Founder & CEO)
- **Team size:** ~100 employees
- **Products:** Sculptwear / Shapewear, Wireless Bras, Bodysuits, Tops, Camis & Leggings, Underwear & Sleep/Lounge
- **Notable:** Raised $300,000+ on Kickstarter, much of it on the first day, Backed by Y Combinator and investors including Serena Williams and Joe Montana's fund, Closed a $13M Series A led by Lightspeed Venture Partners

## Products & services

- **Sculptwear / Shapewear** — Shaping shorts, briefs and bodysuits built with smart compression panels that apply targeted support and relax pressure at the ribcage and leg hems to prevent rolling.
- **Wireless Bras** — Wire-free bras using a bonded cradle in place of underwire, with flexible boning, no-roll bands and custom-fit crossover straps for support without the dig.
- **Bodysuits** — Sculpting bodysuits with gusset openings and seamless construction designed for all-day wear under clothing.
- **Tops, Camis & Leggings** — Everyday apparel that carries the brand's support technology into ready-to-wear pieces.
- **Underwear & Sleep/Lounge** — Seamless underwear and lounge pieces rounding out a full intimates line.

## Achievements

- Raised $300,000+ on Kickstarter, much of it on the first day
- Backed by Y Combinator and investors including Serena Williams and Joe Montana's fund
- Closed a $13M Series A led by Lightspeed Venture Partners
- Ranked #660 on the 2024 Inc. 5000 list of fastest-growing companies
- Grown to more than 3 million customers
- Featured in the New York Times, Cosmopolitan, Elle and on Good Morning America

## Latest updates

- **2024-08** — Named #660 on the Inc. 5000 list of America's fastest-growing private companies.
- **2022-04** — Announced a $13M Series A led by Lightspeed to expand beyond shapewear into a fuller apparel line.

## Links

- Website: https://honeylove.com
- LinkedIn: http://www.linkedin.com/company/honeylove-sculptwear
- Twitter/X: https://twitter.com/gethoneylove
- YouTube: https://www.youtube.com/@honeylove
- Instagram: https://www.instagram.com/honeylove/
- Facebook: https://www.facebook.com/gethoneylove
- TikTok: https://www.tiktok.com/@honeylove

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Profile page: https://yespress.io/honeylove
Published by YesPress — https://yespress.io
Last updated: 2026-07-26