# HoneyBook

> HoneyBook is an AI-powered business management platform built for independent service professionals - photographers, event planners, consultants, and creative freelancers. Founded in 2013 in San Francisco with roots in Tel Aviv, the platform combines CRM, contracts, invoicing, payments, scheduling, and workflow automation into a single clientflow hub. With $498M in total funding, a $2.4B valuation, $140M ARR, and more than $12 billion in payments processed, HoneyBook has become the dominant platform for the growing independent economy - helping over 100,000 small business owners run client relationships from first inquiry to final payment without switching between a dozen tools.

- **Founded:** 2013
- **Headquarters:** San Francisco, California, United States
- **Founders:** Oz Alon (CEO & Co-Founder), Naama Alon (Chief of Creative & Vision, Co-Founder), Dror Shimoni (CTO & Co-Founder)
- **Team size:** ~320-349 employees across San Francisco and Tel Aviv offices plus remote staff
- **Products:** Client CRM, Smart Files, Payments & Invoicing, Contract Templates, Scheduling
- **Notable:** Processed over $12 billion in payments since inception, Powered over 25 million client relationships, Reached $140M ARR as of 2025

## Products & services

- **Client CRM** — Lead capture forms, client tracking, client portal, and full relationship history for independent service businesses.
- **Smart Files** — Integrated documents combining proposals, contracts, and invoices so clients can review, sign, and pay on a single page.
- **Payments & Invoicing** — Online payment processing with support for credit cards, ACH, Apple Pay, and Google Pay. Custom payment plans, autopay, and automated reminders included.
- **Contract Templates** — Attorney-reviewed, professionally designed contract templates with auto-fill smart fields and automated signature tracking.
- **Scheduling** — Online booking portal with Google Calendar and iCloud sync, session types, location management, and double-booking prevention.
- **Workflow Automation** — Automated email sequences, task reminders, and multi-step workflows with Skip Step logic to route clients through personalized journeys.
- **HoneyBook AI** — AI-drafted inquiry responses, automatic meeting notes, proposal generation, priority lead identification, daily action plans, and AI-based pricing tools.
- **Integrations** — Native connections to QuickBooks, Zapier, Gmail, Google Calendar, Stripe, Calendly, Acuity Scheduling, Canva, Google Drive, and Notion.

## Achievements

- Processed over $12 billion in payments since inception
- Powered over 25 million client relationships
- Reached $140M ARR as of 2025
- Achieved $2.4 billion unicorn valuation in November 2021
- Named 2024 Inc. Power Partner for Customer Relationship Management
- Delivered 80+ new features in 2024 alone
- Launched $500K Breakthrough Grant for emerging creative businesses
- First international expansion to UK and Australia in May 2026
- AI features helping users book clients 60% faster
- Hosted first-ever HoneyBook Awards with 1,600+ applications

## Latest updates

- **2026-05** — Launched in the United Kingdom and Australia - first international expansion
- **2026-03** — Launched 'Tap to Pay' mobile payment feature and Skip Step logic for workflow automation
- **2026-02** — Announced Responsible AI framework and expanded AI toolkit
- **2025-02** — Major pricing update raising Starter plan by 89.5% to $36/month
- **2025-01** — Announced first-ever HoneyBook Awards with 1,600+ business applications and 6 winners
- **2024-12** — Year in review: 80+ new features shipped, $140M ARR milestone
- **2024-01** — Launched 'You asked, We built' initiative delivering 30 member-requested features

## Links

- Website: https://honeybook.com
- LinkedIn: http://www.linkedin.com/company/honeybook
- Twitter/X: https://twitter.com/honeybook
- Instagram: https://www.instagram.com/honeybook/
- Facebook: https://facebook.com/honeybook.co

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Profile page: https://yespress.io/honeybook
Published by YesPress — https://yespress.io
Last updated: 2026-05-29