# Hometalk, Inc.

> Hometalk is a New York based DIY community and lifestyle publisher whose members share home and garden tutorials, ask questions, and learn from creators. Initially conceived as a bridge between homeowners and contractors, it shifted toward helping people do projects themselves. It now operates Hometalk alongside food, fashion and other lifestyle sites, and sells advertising and brand campaigns around its audience.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Yaron Ben Shaul (Co-founder and former CEO), Miriam Illions (Co-founder and CMO), Celeste Kumelos (Co-founder)
- **Products:** Hometalk, Foodtalk, Upstyle, Hometalk Creator Programs, Brand marketing solutions
- **Notable:** Reached 100,000 users by the 2012 relaunch, according to contemporary TechCrunch coverage., Reported 17 million registered users, more than 140,000 tutorials and more than 21 million monthly visits in April 2019., Acquired by VerticalScope USA Inc. on November 14, 2021 for $43,340,087 in cash consideration, according to VerticalScope's financial statements.

## Products & services

- **Hometalk** — Home and garden DIY tutorials, project sharing, Q&A, video and mobile discovery.
- **Foodtalk** — Recipes and practical cooking ideas from creators.
- **Upstyle** — Fashion, beauty, sewing and clothing upcycling ideas.
- **Hometalk Creator Programs** — Traffic, rewards and affiliate programs for contributors; the published rewards offer a $50 gift card for two qualifying tutorials in a month.
- **Brand marketing solutions** — Shoppable tutorials, product reviews, social and video campaigns, and newsletters for advertisers.
- **Additional lifestyle sites** — The corporate site also lists Redesign, WellNow, Simplify and Savvy Explorers.

## Achievements

- Reached 100,000 users by the 2012 relaunch, according to contemporary TechCrunch coverage.
- Reported 17 million registered users, more than 140,000 tutorials and more than 21 million monthly visits in April 2019.
- Acquired by VerticalScope USA Inc. on November 14, 2021 for $43,340,087 in cash consideration, according to VerticalScope's financial statements.

## Latest updates

- **2024-12** — The creator hub published guidance on earning across Hometalk's family of sites and branded content opportunities.
- **2026-09** — Hometalk published a preview of DIY CON in Dallas, a planned hands-on DIY event; the event itself is scheduled for November 2026.

## Links

- Website: https://www.hometalk.com/
- LinkedIn: https://www.linkedin.com/company/hometalk
- Twitter/X: https://twitter.com/hometalk
- YouTube: https://www.youtube.com/@Hometalk
- Instagram: https://www.instagram.com/hometalk/
- Facebook: https://www.facebook.com/hometalk
- TikTok: https://www.tiktok.com/@hometalk

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Profile page: https://yespress.io/hometalk-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-30