# Holly Semerad

> Holly Semerad is a 3M executive whose nearly 30-year career at the Minnesota manufacturer has crossed sales, human resources, business transformation, digital channels and global customer operations. She is Chief Marketing Officer and Senior Vice President for 3M's Safety and Industrial Business Group, leads its Global Marketing and Commercial Centers, and serves on the University of Minnesota's Institute for Research in Marketing advisory board. Her recent public work has centered on making 3M's materials expertise easier for engineers to discover and use through tools including Ask 3M and the 3M Digital Materials Hub.

- **Role:** Chief Marketing Officer and Senior Vice President, 3M Safety and Industrial Business Group
- **Organizations:** 3M, University of Minnesota Institute for Research in Marketing, 3M Young Scientist Challenge
- **Education:** Master of Business Administration, Marketing/Marketing Management, University of Minnesota-Twin Cities, Bachelor's degree, Business Operations Management, University of St. Thomas
- **Known for:** Recipient of 3M's Global Marketing Excellence Award., Advanced through leadership roles across sales, human resources, business transformation, digital channels and global customer operations at 3M., Serves on the advisory board of the University of Minnesota's Institute for Research in Marketing.

## Career timeline

- **1990s-present** — Built a career at 3M spanning nearly 30 years and multiple business groups.
- **2007-2009** — Served as Industrial Business National Sales Manager at 3M.
- **2010-2014** — Served as Human Resources Manager at 3M.
- **2014-2016** — Worked as a Business Transformation Leader at 3M.
- **2017-2019** — Served as Director, Digital Channel at 3M.
- **2020-2024** — Led global customer operations as a vice president in 3M's Safety and Industrial Business Group.
- **2024-present** — Serves as Chief Marketing Officer and Senior Vice President for 3M's Safety and Industrial Business Group.
- **2025** — Served as a judge for the 3M Young Scientist Challenge.
- **2026** — Represented 3M's customer-facing digital innovation work around Ask 3M and the expanded Digital Materials Hub.

## Achievements

- Recipient of 3M's Global Marketing Excellence Award.
- Advanced through leadership roles across sales, human resources, business transformation, digital channels and global customer operations at 3M.
- Serves on the advisory board of the University of Minnesota's Institute for Research in Marketing.
- Served as a judge for the 2025 3M Young Scientist Challenge.
- Helped introduce Ask 3M and the expanded 3M Digital Materials Hub to customers at CES 2026.

## Latest updates

- **2026-02** — 3M published a feature on Ask 3M and the expanded Digital Materials Hub, quoting Semerad on moving customers from design challenge to digital selection and simulation in minutes.
- **2026-01** — At CES 2026, Semerad discussed customer engagement and live feedback around Ask 3M in 3M's booth.
- **2025-12** — 3M announced Ask 3M and an expanded Digital Materials Hub ahead of CES 2026, with Semerad explaining their role in faster engineering decisions.
- **2025-10** — Semerad served as a judge for the 3M Young Scientist Challenge and publicly praised the finalists' science and storytelling.

## Links

- Website: https://www.3m.com
- LinkedIn: https://www.linkedin.com/in/holly-semerad-033babb

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Profile page: https://yespress.io/holly-semerad
Published by YesPress — https://yespress.io
Last updated: 2026-08-11