# Holly Hynes

> Holly Hynes is the Charlotte-based executive vice president and chief marketing officer for Wells Fargo's consumer banking business, where she connects customer insight, brand strategy, digital experience, and growth. Her path runs from captaining and coaching college basketball teams to marketing leadership at Bank One/JPMorgan Chase, Nationwide, Direct Energy, Huntington, and Wells Fargo. Recent work including Money Logic and Celebrating Every Win reflects a consistent idea: useful financial marketing begins with the small decisions people actually make.

- **Role:** Executive Vice President and Chief Marketing Officer, Consumer Banking and Lending at Wells Fargo
- **Organizations:** Wells Fargo, Huntington National Bank, Direct Energy, Nationwide Insurance, JPMorgan Chase, Bank One, Consumer Bankers Association
- **Nationality:** American
- **Education:** Bachelor's degree in English, California State University, Fresno, Master's degree in education, California State University, San Bernardino, Graduate credential, Consumer Bankers Association Graduate School of Retail Bank Management
- **Known for:** Built and led marketing capabilities across brand, digital experience, customer-experience innovation, strategy, and consumer and business marketing during eleven years at Huntington National Bank., Leads integrated marketing strategy for Wells Fargo's consumer banking business, spanning customer experience, competitive position, and growth., Helped lead Wells Fargo's 2025 Money Logic campaign, based on qualitative and quantitative research into customers' everyday money habits.

## Career timeline

- **1990-1994** — Studied English at California State University, Fresno and captained the women's basketball team.
- **1996-1998** — Earned a master's degree in education at California State University, San Bernardino while serving as assistant head coach of the women's basketball team.
- **Early career** — Developed retail-bank customer acquisition and growth marketing strategies at Bank One, later JPMorgan Chase.
- **2004-2006** — Worked in marketing strategy and planning at Nationwide Insurance.
- **2007-2010** — Served in senior brand and marketing strategy leadership at Direct Energy.
- **2010-2021** — Spent eleven years at Huntington National Bank, ultimately leading customer-experience innovation, strategy, and consumer and business marketing.
- **2021-present** — Joined Wells Fargo as chief marketing officer for its consumer and small business banking organization; her 2026 title is Chief Marketing Officer, Consumer Banking and Lending.
- **2024-present** — Listed as faculty at the Consumer Bankers Association Executive Banking School.

## Achievements

- Built and led marketing capabilities across brand, digital experience, customer-experience innovation, strategy, and consumer and business marketing during eleven years at Huntington National Bank.
- Leads integrated marketing strategy for Wells Fargo's consumer banking business, spanning customer experience, competitive position, and growth.
- Helped lead Wells Fargo's 2025 Money Logic campaign, based on qualitative and quantitative research into customers' everyday money habits.
- Led marketing for the 2026 Celebrating Every Win campaign featuring Marcello Hernández, with a Big Game regional launch and national streaming rollout.
- Serves on the faculty of the Consumer Bankers Association Executive Banking School.
- Captained the California State University, Fresno women's basketball team and later served as an assistant women's basketball coach while completing graduate study.

## Latest updates

- **2026-02** — Wells Fargo launched Celebrating Every Win, a campaign featuring Marcello Hernández and built around everyday financial progress, with Hynes quoted as chief marketing officer for Consumer Banking and Lending.
- **2025-11** — Hynes discussed the customer research behind Wells Fargo's Money Logic campaign and the decision to focus on small, personal money-management habits.
- **2025-01** — The Consumer Bankers Association's 2025 curriculum guide listed Hynes among the faculty of its Executive Banking School.

## Links

- Website: https://www.wellsfargo.com/
- LinkedIn: https://www.linkedin.com/in/hollyhynes

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Profile page: https://yespress.io/holly-hynes
Published by YesPress — https://yespress.io
Last updated: 2026-08-11