# HMAº Intelligent Marketing

> HMAº Intelligent Marketing combines hospitality marketing services with Intelligencia, its customer data and CRM platform. It helps independent hotels, resorts, management groups and tourism organizations clean guest records, analyze visitor behavior, run email campaigns, recover abandoned bookings and recognize valuable returning guests.

- **Founded:** 1984
- **Headquarters:** Monterey, United States
- **Founders:** Rick Heuer (Co-founder), Michelle Carey Heuer (Co-founder; identified as President in HMA’s partnership announcement)
- **Team size:** 11-50 employees, as listed on LinkedIn; supplied Apollo data estimates 13.
- **Products:** Intelligencia, Boomerang, Valet, DataView, Email Marketing Database Threat Analysis
- **Notable:** Operating since 1984, according to its official history and LinkedIn., Announced the Intelligencia 3.0 upgrade in September 2024., HMA reports more than $1 billion in lifetime attributed client revenue; this is a company marketing claim, not company revenue.

## Products & services

- **Intelligencia** — Hospitality CDP and CRM combining guest identity resolution, segmentation, email tools, automation and managed support; version 3.0 announced in September 2024.
- **Boomerang** — Booking-engine abandonment recovery with a three-touch email sequence. HMA advertises pricing below $350 per month for most properties.
- **Valet** — VIP recognition with configurable guest tiers, cross-property history, arrival alerts and amenity tracking; introduced in 2023 according to the 2024 launch release.
- **DataView** — Guest analytics, data enrichment, audience exports and reporting for properties, portfolios, tourism organizations and agencies; available independently.
- **Email Marketing Database Threat Analysis** — Standalone audit of risky email records with a suppression file and remediation recommendations; expanded access announced September 2025.
- **Guest History Analysis** — Analysis of guest origins, stay patterns and value to inform targeting and marketing planning.
- **Creative and managed marketing services** — Campaign planning and execution, copywriting, design, email templates, landing pages and related marketing support.

## Achievements

- Operating since 1984, according to its official history and LinkedIn.
- Announced the Intelligencia 3.0 upgrade in September 2024.
- HMA reports more than $1 billion in lifetime attributed client revenue; this is a company marketing claim, not company revenue.

## Latest updates

- **2025-11** — HMA updated its rebrand explanation, describing the degree symbol as full-circle guest intelligence.
- **2025-09** — Expanded access to its standalone Email Marketing Database Threat Analysis.
- **2025-06** — Announced plans to exhibit Intelligencia at HITEC 2025.

## Links

- Website: https://www.wearehma.com/
- LinkedIn: https://www.linkedin.com/company/wearehma/
- Twitter/X: https://twitter.com/wearehma
- YouTube: https://www.youtube.com/@HMAIntelligentMarketing-vq1ev
- Instagram: https://www.instagram.com/hmamarketing/
- Facebook: https://www.facebook.com/HMAmarketing/

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Profile page: https://yespress.io/hma-intelligent-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-12