# HJG / Advisors

> HJG / Advisors is an Atlanta-based strategic management firm led by former Coca-Cola executive Hugh Gordon. It works directly with chief executives on high-stakes, non-routine situations - from stakeholder coalitions and business integrations to succession, communications, and business-model scaling - where a normal functional handoff is unlikely to be enough.

- **Headquarters:** Atlanta, United States
- **Founders:** Hugh Gordon (Founder & Chief Executive)
- **Products:** CEO and Leadership Advisory, Special Situation Strategy and Execution, Franchise and Stakeholder Engagement, Complex Influencing and Communications, Global Network Management and Scale
- **Notable:** Founder Hugh Gordon built nearly four decades of experience across the Coca-Cola system., Gordon's work and relationships extended across more than 200 countries, according to the company., The firm's LinkedIn page describes a privately held Atlanta operation with a 2-10 employee size band and more than 500 followers at the time of research.

## Products & services

- **CEO and Leadership Advisory** — Direct counsel and execution support for chief executives and leadership teams handling consequential, non-routine decisions.
- **Special Situation Strategy and Execution** — Bespoke support for valuable brand, commercial, communications, and business matters that may distract or derail normal operations.
- **Franchise and Stakeholder Engagement** — Coalition building and alignment among brand owners, franchisees, business units, customers, suppliers, partners, and other stakeholders.
- **Complex Influencing and Communications** — Leadership communications, stakeholder communications, brand ambassadorship, campaigns, public relations, and activations.
- **Global Network Management and Scale** — Coordination across markets and networks, informed by work spanning more than 200 countries during Gordon's Coca-Cola career.
- **Business Model Scale and Value Sharing** — Advisory work on scaling business models and aligning how value is created and shared.
- **Business Integrations and Disintegrations** — Leadership and stakeholder support when businesses or operating units must be combined or separated.
- **Culture, Leadership, and Succession** — Work on leadership continuity, organizational culture, and succession in periods of change.

## Achievements

- Founder Hugh Gordon built nearly four decades of experience across the Coca-Cola system.
- Gordon's work and relationships extended across more than 200 countries, according to the company.
- The firm's LinkedIn page describes a privately held Atlanta operation with a 2-10 employee size band and more than 500 followers at the time of research.
- The firm has defined a focused practice spanning CEO advice, integrations and separations, stakeholder coalitions, succession, communications, and business-model scale.

## Links

- Website: https://www.hjgadvisors.com/
- LinkedIn: https://www.linkedin.com/company/hjgadvisors.com

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Profile page: https://yespress.io/hjg-advisors
Published by YesPress — https://yespress.io
Last updated: 2026-09-22