# Hitwise

> Hitwise was a subscription-based competitive intelligence company that analyzed online browsing and search behavior to help marketers compare rivals, understand audiences and plan campaigns. Founded in Melbourne by Adrian Giles and Andrew Barlow, it was acquired by Experian in 2007 and Connexity in 2015. It closed in February 2020 after losing a primary data supplier.

- **Founded:** 1997
- **Headquarters:** Santa Monica, United States
- **Founders:** Adrian Giles (Co-founder; former technology leader), Andrew Barlow (Co-founder; former Chairman and Managing Director)
- **Products:** Online competitive intelligence, Search Intelligence, AudienceView, Snapshot Reports
- **Notable:** Expanded from Australia into the UK and US; US launch in January 2003., Acquired by Experian in a deal announced at approximately US$240 million in 2007., Founder biography in Adslot’s 2022 annual report credits five consecutive years among Deloitte’s fastest-growing companies.

## Products & services

- **Online competitive intelligence** — Subscription reports on website market share, visitor behavior, referral paths and competitive performance.
- **Search Intelligence** — Search-term and traffic analysis for search marketing and content planning. Publicly documented by 2011.
- **AudienceView** — Audience segmentation and profiling combining browsing behavior with demographic and consumer research data; launched in 2012 and subsequently developed further.
- **Snapshot Reports** — Preformatted AudienceView reports comparing the demographic characteristics of audience segments.

## Achievements

- Expanded from Australia into the UK and US; US launch in January 2003.
- Acquired by Experian in a deal announced at approximately US$240 million in 2007.
- Founder biography in Adslot’s 2022 annual report credits five consecutive years among Deloitte’s fastest-growing companies.

## Latest updates

- **2020-02** — Hitwise announced its closure after reporting updates had been interrupted by loss of a key data source.
- **2022-09** — A Taboola SEC filing documented Connexity’s earlier plan to sell Hitwise and the subsequent supplier loss that led to winddown.

## Links

- Website: http://www.hitwise.com
- LinkedIn: https://www.linkedin.com/company/hitwise
- Twitter/X: https://twitter.com/hitwise_us
- Facebook: https://facebook.com/hitwise-277494376035019

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Profile page: https://yespress.io/hitwise
Published by YesPress — https://yespress.io
Last updated: 2026-10-23