# Hisense USA

> Hisense USA is the American arm of the Qingdao-born electronics group, selling televisions, laser projectors, audio products, kitchen appliances, air-care equipment and commercial systems through major retailers. Its playbook pairs manufacturing scale and fast product cycles with aggressive prices, then spends the resulting attention on sports partnerships and large-screen display technology to turn an old 'budget brand' label into a broader promise of accessible performance.

- **Founded:** 2001
- **Headquarters:** Alpharetta, United States
- **Team size:** Approximately 370 employees in supplied company data; the public LinkedIn company page lists 51-200.
- **Products:** Televisions, Laser TV and Cinema, Home appliances, Air products and HVAC, Audio
- **Notable:** Hisense ranked No. 2 globally in total TV shipments from 2022 through 2024, according to Omdia figures cited by the company., The company ranked No. 1 globally in the 100-inch-and-larger TV segment in 2023 and 2024, according to Omdia figures cited by Hisense., The 163MX RGBY MicroLED received a 2026 CES Best of Innovation award in Video Displays.

## Products & services

- **Televisions** — Smart TVs spanning 4K UHD, QLED, MiniLED and RGB MiniLED, with Google TV, Fire TV, Roku TV and VIDAA platforms across different models.
- **Laser TV and Cinema** — Ultra-short-throw laser projectors and paired ambient-light-rejecting screens for roughly 80- to 150-inch home cinema installations.
- **Home appliances** — Refrigerators, freezers, ranges, dishwashers, microwave ovens, wine and beverage coolers.
- **Air products and HVAC** — Window and portable air conditioners, dehumidifiers and residential or commercial HVAC systems.
- **Audio** — Soundbars, subwoofers and portable or party speakers, including products tuned with Devialet.
- **ConnectLife** — A smart-home platform for connected appliances, energy monitoring and AI-assisted kitchen features, with Google Home integration.
- **Commercial systems** — Commercial displays, refrigeration and HVAC offerings for business customers.

## Achievements

- Hisense ranked No. 2 globally in total TV shipments from 2022 through 2024, according to Omdia figures cited by the company.
- The company ranked No. 1 globally in the 100-inch-and-larger TV segment in 2023 and 2024, according to Omdia figures cited by Hisense.
- The 163MX RGBY MicroLED received a 2026 CES Best of Innovation award in Video Displays.
- Hisense opened a Home Appliance Research Center in Suwanee, Georgia, in 2022.
- The ULED XD TV was named a Best of CES product in 2020.
- Hisense reported that global revenue grew 70%, overseas revenue 160%, brand value 156% and brand awareness 56% from 2018 to 2024.
- The parent group reported 2025 revenue of RMB 224.4 billion, with overseas revenue of RMB 110.7 billion; these are global, not Hisense USA, figures.

## Latest updates

- **2026-08** — Dolby Vision 2 began rolling out first to select 2026 Hisense televisions, including the UX, UR9, UR8 and U7 families.
- **2026-08** — The PX4 Pro 4K RGB triple-color laser cinema became available in the United States.
- **2026-03** — Hisense detailed its 2026 ULED MiniLED television lineup across several price tiers.
- **2026-01** — At CES 2026, Hisense introduced RGB MiniLED evolution products and an RGBY MicroLED display; the 163MX won a CES Best of Innovation award.
- **2025-12** — Hisense USA named Sarah Larsen chief marketing officer and announced James Fishler as incoming chief commercial officer.
- **2025-05** — Hisense announced Devialet-tuned television, audio and Laser TV product lines.

## Links

- Website: https://www.hisense-usa.com/
- LinkedIn: https://www.linkedin.com/company/hisense-usa
- Twitter/X: https://x.com/Hisense_USA
- YouTube: https://www.youtube.com/@HisenseUSA
- Instagram: https://www.instagram.com/hisense_usa/
- Facebook: https://www.facebook.com/HisenseUSA/
- TikTok: https://www.tiktok.com/@hisenseusa

---

Profile page: https://yespress.io/hisense-usa
Published by YesPress — https://yespress.io
Last updated: 2026-08-20