# Hirons

> Hirons is an Indianapolis-headquartered, full-service marketing and communications consultancy founded in 1978. It combines advertising, public relations, digital and web work, brand development, crisis communications, paid media, research, video production and a proprietary Rural Reach practice. Its most consequential differentiator is structural: the firm is employee-owned, women-led and WBENC-certified, giving the people serving clients a direct stake in the agency's performance.

- **Founded:** 1978
- **Headquarters:** Indianapolis, United States
- **Founders:** Tom Hirons (Founder and Emeritus Board Member)
- **Products:** Advertising, Public Relations, Digital & Web, Creative & Brand Development, Crisis Communications
- **Notable:** Became employee-owned through an ESOP transition begun in 2010 and later completed in full., Named Deana Haworth the first woman CEO in the agency's history in 2023., Earned WBENC Women's Business Enterprise certification in 2024.

## Products & services

- **Advertising** — Campaign strategy, creative development, production and channel delivery across traditional and digital media.
- **Public Relations** — Media relations, public affairs, community and stakeholder engagement, thought leadership and executive positioning.
- **Digital & Web** — Website strategy and development, user experience, content, SEO, analytics and conversion optimization.
- **Creative & Brand Development** — Research-led identities, messaging systems, campaign concepts and brand launches.
- **Crisis Communications** — Baseline risk evaluation, crisis-team design, response manuals, media training, monitoring and rapid-response counsel.
- **Paid Media** — Channel-agnostic planning, buying and optimization spanning video, audio, print, out-of-home, search, social and sponsorships.
- **Rural Reach** — A proprietary, research-based practice for reaching rural populations through locally appropriate messages, media and trusted community relationships.
- **Strategy & Research** — Audience research, strategic planning, performance measurement and campaign refinement.
- **Video & Production** — Planning, filming, editing, color, sound, animation and motion graphics.

## Achievements

- Became employee-owned through an ESOP transition begun in 2010 and later completed in full.
- Named Deana Haworth the first woman CEO in the agency's history in 2023.
- Earned WBENC Women's Business Enterprise certification in 2024.
- Reported a 318% return on digital ad spend and 29.8% year-over-year improvement for the Indianapolis Indians ticket-sales campaign.
- Delivered 141 million impressions, $550,000 in added media value and a 3,500% homepage-traffic increase for Kicking the Stigma.
- Won six 2026 American Advertising Awards locally, including two best-of-show and two gold ADDYs.

## Latest updates

- **2026-05** — Hirons announced six honors at the local American Advertising Awards, including two best-of-show awards and two gold ADDYs for AskRose Homework Help work.
- **2025-11** — The agency hired longtime Indiana journalist and broadcaster Brandon Smith as account director for public relations.
- **2025-10** — Hirons marked Employee Ownership Month by detailing how its ESOP shapes costs, client expectations, professional development and retirement value.
- **2024-03** — Hirons received national Women's Business Enterprise certification through the Great Lakes Women's Business Council and WBENC.
- **2023-07** — Deana Haworth became CEO, the first woman to hold the role in the agency's history.

## Links

- Website: https://hirons.com
- LinkedIn: https://www.linkedin.com/company/hirons-%26-company
- Twitter/X: https://twitter.com/HironsAndCo
- Instagram: https://instagram.com/hironsandco
- Facebook: https://www.facebook.com/Hironsandco

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Profile page: https://yespress.io/hirons
Published by YesPress — https://yespress.io
Last updated: 2026-09-24