# HIPE INNOVATION CENTER

> HIPE Innovation Center is a Curitiba-based retail innovation company combining collaborative workspace, startup development programs and connections to retailers and technology suppliers. Its associated nonprofit HIPE Lab operates research and testing activities, including a working supermarket launched in 2022.

- **Founded:** 2021
- **Headquarters:** Curitiba, Brazil
- **Founders:** RP Info (Corporate co-initiator and sponsor), SigaCred (Corporate co-initiator and sponsor)
- **Products:** HIPE Space, Startup incubator, Accelerator, Venture Builder, HIPE Lab
- **Notable:** Opened formally on 30 September 2021 with approximately 2,000 square metres and capacity for 300 work positions., City reported 17 startups on site before the formal opening., HIPE Lab launched a functional supermarket in November 2022 with a reported R$2 million investment and 25 technologies.

## Products & services

- **HIPE Space** — Private rooms, shared workspace, meeting rooms, event facilities and a platform connecting retail ecosystem participants.
- **Startup incubator** — Support for structuring, validating and operating early-stage technology businesses, including mentoring and training.
- **Accelerator** — Published offering of a hybrid acceleration platform and investment fund; deployment totals and terms are not disclosed.
- **Venture Builder** — Published platform for developing new technologies for retail.
- **HIPE Lab** — Associated nonprofit institute offering physical and virtual laboratories, retail research and events. Its functional supermarket launched in November 2022.
- **Event facilities** — Event stage, meeting facilities and a 5 by 3 metre LED panel described in its 2023 venue offering.

## Achievements

- Opened formally on 30 September 2021 with approximately 2,000 square metres and capacity for 300 work positions.
- City reported 17 startups on site before the formal opening.
- HIPE Lab launched a functional supermarket in November 2022 with a reported R$2 million investment and 25 technologies.
- Hosted the final of Curitiba’s Pitch Live competition in May 2024.

## Latest updates

- **2025-07** — Named co-organiser with RP Info and SigaCred of the sixth Super Inova, scheduled for Fortaleza on 23 July.
- **2025-12** — Named venue for RP Info’s 2 December retail tax-reform panel, with in-person and online participation.

## Links

- Website: https://www.hipe.cc/
- LinkedIn: https://www.linkedin.com/company/hipe-innovation-center/
- YouTube: https://www.youtube.com/channel/UCwsrMm1tgWSutvEt8TcdA4w
- Instagram: https://www.instagram.com/gohipe/
- Facebook: https://www.facebook.com/gohipe/

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Profile page: https://yespress.io/hipe-innovation-center
Published by YesPress — https://yespress.io
Last updated: 2026-10-08