# Higround

> Higround is a Los Angeles gaming-hardware brand that treats mechanical keyboards like sneakers - designed in limited drops, wrapped in graphic art, and sold direct to fans who camp the release. Founded in 2020 by collectors Rustin Sotoodeh and Kha Lu, it made the first-ever graphic gaming keyboard, chained together sold-out collaborations with Attack on Titan, Naruto, Pokemon, SEGA and Beats by Dre, and was acquired by esports org 100 Thieves in 2021.

- **Founded:** 2020
- **Headquarters:** Los Angeles, United States
- **Founders:** Rustin Sotoodeh (Co-Founder), Kha Lu (Co-Founder, Chief Marketing Officer)
- **Team size:** ~7 employees (per Apollo data)
- **Products:** Basecamp Series (65, 65HE, 75+, 96+), Summit Series, YUMA Mouse, Mousepads, Keycaps, switches and accessories
- **Notable:** Created the first-ever graphic gaming keyboard in 2020., Became 100 Thieves' first-ever acquisition in October 2021., Sold out of essentially every early drop, some in under 10 minutes.

## Products & services

- **Basecamp Series (65, 65HE, 75+, 96+)** — Graphic mechanical keyboards with PBT dye-sublimated keycaps, silicone dampening and multiple layouts; the 65HE adds Hall-effect adjustable actuation for competitive play.
- **Summit Series** — Enthusiast-grade keyboards built with premium materials for a higher-end feel and sound.
- **YUMA Mouse** — Lightweight wireless gaming mouse, part of the expansion beyond keyboards.
- **Mousepads** — Graphic desk mats in L and XL sizes, designed to match keyboard drops.
- **Keycaps, switches and accessories** — PBT keycap sets, custom switches, wrist rests, jelly bags and apparel sold alongside drops.

## Achievements

- Created the first-ever graphic gaming keyboard in 2020.
- Became 100 Thieves' first-ever acquisition in October 2021.
- Sold out of essentially every early drop, some in under 10 minutes.
- Secured licensed collaborations with Pokemon, Attack on Titan, Naruto, SEGA, Halo/Xbox and Beats by Dre.
- Hired former HyperX executive Baron Lee to lead product development.

## Latest updates

- **2024-09** — Partnered with Nerd Street to bring Higround keyboards to the Localhost Denver esports venue.
- **2024-01** — Expanded into peripherals with the YUMA wireless mouse and new Basecamp HE (Hall-effect) keyboards.
- **2023-12** — Launched an official Pokemon collection of Base 65 and Summit 65 keyboards and mousepads.

## Links

- Website: https://higround.co
- LinkedIn: https://www.linkedin.com/company/higround
- Twitter/X: https://twitter.com/higround
- Instagram: https://www.instagram.com/higround/
- Facebook: https://facebook.com/higroundco/
- TikTok: https://www.tiktok.com/@higroundco

---

Profile page: https://yespress.io/higround
Published by YesPress — https://yespress.io
Last updated: 2026-08-21