# Hightouch

> Hightouch is a San Francisco-based B2B SaaS company that pioneered Reverse ETL and built the leading Composable Customer Data Platform (CDP). Founded in 2018 by Tejas Manohar, Josh Curl, and Kashish Gupta - all alumni of Segment - Hightouch lets companies activate their warehouse data directly into 250+ business tools like Salesforce, Braze, and Google Ads without copying data to a separate CDP. Since launching AI Decisioning in 2024, Hightouch has evolved into an agentic marketing platform, helping brands like Warner Music Group, Chime, PetSmart, and Spotify orchestrate personalized customer journeys using live warehouse data. The company reached $100M ARR and a $2.75B valuation in April 2026, backed by Goldman Sachs, Bain Capital Ventures, and Sapphire Ventures.

- **Founded:** 2018
- **Headquarters:** San Francisco, California, United States
- **Founders:** Tejas Manohar (Co-CEO), Josh Curl (CTO), Kashish Gupta (Co-CEO)
- **Team size:** 460 employees
- **Products:** Reverse ETL, Composable CDP, AI Decisioning, Customer Studio, Audience Hub
- **Notable:** Reached $100M ARR in April 2026, Achieved unicorn status ($1.2B valuation) in February 2025, Raised $150M Series D at $2.75B valuation in April 2026

## Products & services

- **Reverse ETL** — Sync data from any warehouse (Snowflake, BigQuery, Databricks, Redshift) to 250+ business tools like Salesforce, HubSpot, Braze, and Google Ads with SQL-based or no-code configuration.
- **Composable CDP** — A warehouse-native Customer Data Platform that builds unified customer profiles, identity graphs, and audience segments directly on your existing data warehouse - no separate data store required.
- **AI Decisioning** — An agentic AI layer that runs real-time experiments across the entire customer base, automatically optimizing which message, channel, and timing produces the best outcome for each individual.
- **Customer Studio** — A no-code audience builder that lets marketers create, preview, and sync complex audience segments to any downstream tool without writing SQL or opening a ticket with data engineering.
- **Audience Hub** — Centralized audience management for coordinating segments across channels, suppressing overlaps, and orchestrating multi-channel campaigns from a single interface.
- **Hightouch Events** — Server-side and client-side event collection that writes directly to the data warehouse, enabling real-time behavioral data activation without a separate event pipeline.

## Achievements

- Reached $100M ARR in April 2026
- Achieved unicorn status ($1.2B valuation) in February 2025
- Raised $150M Series D at $2.75B valuation in April 2026
- Named Leader in Gartner Magic Quadrant for Customer Data Platforms (January 2026)
- Snowflake Marketers & Advertisers Data Cloud Product Partner of the Year (2025)
- Databricks Retail and Consumer Goods ISV Partner of the Year (2025)
- RetailTech Breakthrough 'Omnichannel Analytics Solution of the Year' (2025)
- Fivetran Ecosystem Partner of the Year
- Built In Best Startup Places to Work in San Francisco (2023)
- 250+ destination integrations across CRM, advertising, marketing automation, and analytics
- Invented and popularized the 'Reverse ETL' category (coined ~2020)
- Total funding of $322M+ (approximately $402M including Series D)

## Latest updates

- **2026-04** — Raised $150M Series D led by Goldman Sachs Asset Management and Bain Capital Ventures at $2.75B valuation; simultaneously announced crossing $100M ARR milestone.
- **2026-01** — Named a Leader in the Gartner Magic Quadrant for Customer Data Platforms.
- **2025-07** — Received strategic investments from Snowflake Ventures and Capital One Ventures as Series C extension.
- **2025-06** — Awarded 2025 Databricks Retail and Consumer Goods ISV Partner of the Year at Data + AI Summit.
- **2025-06** — Named Snowflake Marketers & Advertisers Data Cloud Product Partner of the Year.
- **2025-04** — Won RetailTech Breakthrough 'Omnichannel Analytics Solution of the Year' award.
- **2025-02** — Achieved unicorn status with $80M Series C at $1.2B valuation led by Sapphire Ventures.
- **2024-08** — Launched AI Decisioning - an agentic AI platform for real-time campaign optimization and personalization.
- **2025-01** — Released major platform redesign with updated UI/UX across all product surfaces.
- **2023-07** — Raised $38M Series B extension led by Bain Capital Ventures; launched Customer Studio no-code audience builder.

## Links

- Website: https://hightouch.com
- LinkedIn: https://www.linkedin.com/company/hightouchio
- Twitter/X: https://twitter.com/HightouchData
- GitHub: https://github.com/hightouch
- YouTube: https://www.youtube.com/channel/UCmjKHswj5UPdKqkrHB8RhVw
- Facebook: https://facebook.com/hightouchdotio/

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Profile page: https://yespress.io/hightouch
Published by YesPress — https://yespress.io
Last updated: 2026-05-29