# HiDef, Inc.

> HiDef, Inc. is a San Diego-based mobile game studio building social, creative-first games aimed at players of all backgrounds. Founded in 2019 by interactive-entertainment veterans - including game designer Jace Hall, industry operator Anthony Castoro, three-time NBA champion Rick Fox, and former Obama aide Dr. David Washington - the company launched publicly in 2021 with $9M in funding and a mission to make games with meaningful social impact. HiDef partnered with Unity to power its titles and with Snap Inc. to build a Bitmoji-based dance-and-music social game.

- **Founded:** 2019
- **Headquarters:** San Diego, California, United States
- **Founders:** Anthony Castoro (Co-Founder & CEO (founding); 25+ years building online games at EA Mobile, Codemasters, Daybreak Games), Jace Hall (Co-Founder & Chief Creative Officer; veteran AAA game designer and publisher), Rick Fox (Co-Founder & Chief Business Development Officer; three-time NBA champion), Dr. David Washington (Co-Founder & Chief Impact Officer; former aide to President Obama, philanthropy advisor to Alicia Keys)
- **Team size:** ~11 employees
- **Products:** Flagship 'metaverse' mobile game, Bitmoji dance & music social game (with Snap)
- **Notable:** Launched publicly in March 2021 with $9M in funding and $7.5M Series A led by Wick Capital Partners., Assembled a founding team spanning AAA game development, EA leadership, the NBA, and the Obama White House., Secured a development partnership with Unity.

## Products & services

- **Flagship 'metaverse' mobile game** — A genre-defining mobile title built on Unity that places users of all ages at the creative center of its daily programming, emphasizing creative expression and cultural discovery over traditional combat-driven play.
- **Bitmoji dance & music social game (with Snap)** — A standalone off-platform social mobile game built with Snap Inc., using Snapchat's Bitmoji avatars and AR technology to let players express themselves through music and dance.

## Achievements

- Launched publicly in March 2021 with $9M in funding and $7.5M Series A led by Wick Capital Partners.
- Assembled a founding team spanning AAA game development, EA leadership, the NBA, and the Obama White House.
- Secured a development partnership with Unity.
- Announced a co-development partnership with Snap Inc. to build a Bitmoji dance-and-music game.

## Latest updates

- **2022-06** — Announced partnership with Snap Inc. to develop a Bitmoji-based dance and music social mobile game, targeted for 2023.
- **2021-09** — Announced collaboration with Unity and hired a team of industry leaders to bring mobile games to market.
- **2021-03** — Launched publicly with $9M in funding, including a $7.5M Series A led by Wick Capital Partners.

## Links

- Website: https://hidef.com
- LinkedIn: https://www.linkedin.com/company/teamhidef
- Twitter/X: https://twitter.com/teamhidef
- Instagram: https://www.instagram.com/hideflifestyle/
- Facebook: https://www.facebook.com/hideflifestyle/

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Profile page: https://yespress.io/hidef-inc
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Last updated: 2026-07-11