# HG Insights

> HG Insights is a Santa Barbara enterprise intelligence company that turns technographic detections, firmographics, estimated IT and AI spending, contracts, buying-center clues, buyer intent, contacts, and customer reviews into go-to-market decisions. Its subscription platform and licensed data fabric help B2B technology vendors size markets, define ideal customers, prioritize accounts, spot competitive displacement opportunities, and guide sellers - now with copilots and agent-building infrastructure layered over the underlying data.

- **Founded:** 2010
- **Headquarters:** Santa Barbara, United States
- **Founders:** Craig Harris (Co-founder and founding CEO), Tracy York (Co-founder; currently VP of Product, RGI Fabric), Tim Baskerville (Co-founder), Paul van Dillen (Co-founder), David Ruehlman (Co-founder and early chief operating officer)
- **Team size:** 51-200 employees in Inc.'s 2024 profile; other third-party datasets vary and HG does not publish a current consolidated headcount
- **Products:** Revenue Growth Intelligence Platform, Revenue Growth Intelligence Fabric, Market Analyzer, Data Studio, Sales Copilot
- **Notable:** Named to the Inc. 5000 in 2022, 2023, and 2024., Received its first U.S. patent in 2024 for methods that analyze clusters of online documents to predict technology adoption, company growth, and workforce shifts., Completed a SOC 2 Type II audit, according to its privacy policy.

## Products & services

- **Revenue Growth Intelligence Platform** — A SaaS platform combining market, account, technology, spend, buyer-intent, and contact intelligence with analytics, predictive scoring, copilots, and workflow automation.
- **Revenue Growth Intelligence Fabric** — A licensed data and delivery layer unifying firmographics, technographics, IT and AI spend, contracts, cloud consumption, buying centers, contacts, and intent for use in warehouses, CRMs, analytics, and AI systems.
- **Market Analyzer** — A conversational market-intelligence module for TAM, SAM and SOM sizing, ideal-customer-profile analysis, whitespace discovery, territory design, and competitive analysis.
- **Data Studio** — A no-code environment for building propensity models and scoring high-fit accounts, marketing-qualified leads, and product-qualified leads using first- and third-party data.
- **Sales Copilot** — An AI-guided seller workspace for daily briefs, account research, contact intelligence, recommended plays, buyer-signal alerts, and personalized outreach.
- **RGI Agent Builder** — MCP tools and developer infrastructure for building custom go-to-market agents on the company’s data fabric and unified company identity.
- **Intent-Driven Leads** — Opted-in, ICP-filtered leads based on active buyer research in the TrustRadius community and enriched with HG account context.
- **Customer Voice** — TrustRadius-powered collection and activation of verified reviews, quotes, awards, and customer proof for marketing and sales use.

## Achievements

- Named to the Inc. 5000 in 2022, 2023, and 2024.
- Received its first U.S. patent in 2024 for methods that analyze clusters of online documents to predict technology adoption, company growth, and workforce shifts.
- Completed a SOC 2 Type II audit, according to its privacy policy.
- Expanded through the acquisitions of Pivotal iQ, Intricately, TrustRadius, and MadKudu.
- Reports coverage of 40 million-plus companies through the current RGI Fabric.
- Reports 28 billion-plus data points, 2 billion-plus intent records, and 200 million-plus technology installs on its current product site.

## Latest updates

- **2026-07** — TrustRadius published its 2026 B2B Buying Disconnect Report under HG ownership, reporting continued tension between AI-assisted research and buyers' need to verify claims.
- **2026-03** — HG launched its unified Revenue Growth Intelligence Platform, bringing Market Analyzer, Data Studio, Sales Copilot, contact intelligence, and agentic infrastructure into one experience.
- **2025-08** — HG acquired MadKudu and announced a Revenue Growth Agentic Ecosystem for predictive scoring, sales guidance, retention, and go-to-market automation.
- **2025-06** — HG acquired TrustRadius, adding verified reviews, second-party buyer intent, an annual community of more than 12 million technology evaluators, and intent-driven leads.
- **2025-04** — The company introduced the Revenue Growth Intelligence Fabric as a unified data repository spanning market, account, technology, spend, and intent intelligence.

## Links

- Website: https://hginsights.com/
- LinkedIn: https://www.linkedin.com/company/hg-insights/
- Twitter/X: https://twitter.com/HGInsights_
- YouTube: https://www.youtube.com/c/HGInsights
- Facebook: https://www.facebook.com/HGData

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Profile page: https://yespress.io/hg-insights
Published by YesPress — https://yespress.io
Last updated: 2026-08-13