# Hertz

> Hertz Global Holdings is a public mobility company built around a global vehicle-rental network, the Hertz, Dollar, Thrifty and Firefly brands, and a fleet that it buys, rents, maintains and ultimately resells. Its reach spans roughly 11,000 locations in 160 countries, while adjacent businesses include Hertz Car Sales, European car sharing and Oro Mobility, a new operating affiliate for driver-led and autonomous fleets. The business serves leisure travelers, corporate accounts, rideshare drivers, used-car shoppers and mobility platforms - making Hertz as much an asset-and-operations company as a familiar airport counter.

- **Founded:** 1918
- **Headquarters:** Estero, United States
- **Founders:** Walter L. Jacobs (Founder)
- **Team size:** Approximately 26,000 employees
- **Products:** Hertz Rent-a-Car, Dollar, Thrifty and Firefly, Hertz Gold+, Hertz Business Rewards, Hertz Car Sales
- **Notable:** Grew from 12 Model T cars in Chicago to an approximately 11,000-location network across 160 countries., Opened what Hertz describes as the first U.S. airport car-rental location at Chicago Midway in 1932., Introduced a one-way intercity rental option in 1933.

## Products & services

- **Hertz Rent-a-Car** — Short- and long-term vehicle rental for leisure, business and replacement-mobility customers, offered through airport and neighborhood locations.
- **Dollar, Thrifty and Firefly** — Value-oriented rental brands that broaden Hertz's price points, customer segments and international franchise reach.
- **Hertz Gold+** — A free loyalty program with member rates, points, expedited pickup and tier-based upgrades and benefits.
- **Hertz Business Rewards** — A corporate rental program offering company discounts, free-day credits, reporting and traveler loyalty benefits.
- **Hertz Car Sales** — Direct-to-consumer sales of certified, typically near-new former rental vehicles through physical locations and digital channels.
- **Rent2Buy** — An extended test-drive program that lets shoppers rent a Hertz Car Sales vehicle before deciding whether to buy it.
- **Hertz 24/7** — Self-service car sharing offered in parts of Europe.
- **Oro Mobility** — Integrated fleet ownership, orchestration, maintenance and depot operations for driver-led and autonomous mobility fleets.
- **Hertz Electrifies** — City partnerships supporting EV access, charging infrastructure, workforce training and rideshare electrification.

## Achievements

- Grew from 12 Model T cars in Chicago to an approximately 11,000-location network across 160 countries.
- Opened what Hertz describes as the first U.S. airport car-rental location at Chicago Midway in 1932.
- Introduced a one-way intercity rental option in 1933.
- Launched the #1 Club, an early computerized express-rental program and predecessor to Hertz Gold+, in 1972.
- Introduced the Shelby G.T.350H Rent-A-Racer program in 1966.
- Returned to quarterly GAAP profitability in Q3 2025 for the first time in two years while reporting record utilization.
- Recorded $8.5 billion of revenue in 2025 and reported an approximately $2 billion year-over-year improvement in profitability.
- Earned the only car-rental place on USA Today's 2026 Most Trusted Brands list, according to Hertz's Q1 2026 results.

## Latest updates

- **2026-07** — Hertz detailed its plan to position Oro Mobility as an operations layer for driver-led and autonomous fleets, extending beyond traditional rentals.
- **2026-06** — The company priced equity and exchangeable secured-note offerings to raise additional capital.
- **2026-05** — Q1 revenue rose 11% year over year to $2.0 billion, while Hertz still reported a $333 million GAAP net loss.
- **2026-05** — Hertz Car Sales opened an eBay showroom with more than 8,000 near-new vehicle listings.
- **2026-05** — Aeroplan launched a loyalty partnership spanning Hertz, Dollar and Thrifty.
- **2026-04** — Hertz launched Oro Mobility and named Uber its first major partner for autonomous and driver-led fleet operations.
- **2026-03** — Hertz added the INEOS Grenadier to selected U.S. airport fleets as a premium specialty rental.
- **2026-02** — Hertz reported $8.5 billion in 2025 revenue and said customer Net Promoter Score increased nearly 50% year over year.
- **2025-09** — Hertz Car Sales launched fully online purchasing after expanding its presence on Amazon Autos.
- **2025-04** — Hertz announced a U.S. rollout of UVeye AI-driven vehicle inspection systems at major airports.

## Links

- Website: https://www.hertz.com/
- LinkedIn: https://www.linkedin.com/company/hertz/
- Twitter/X: https://twitter.com/Hertz
- YouTube: https://www.youtube.com/channel/UCUgK_nJ3mQoUxVA5_9TeL4g
- Instagram: https://www.instagram.com/hertz/
- Facebook: https://www.facebook.com/hertz/
- TikTok: https://www.tiktok.com/@hertz

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Profile page: https://yespress.io/hertz
Published by YesPress — https://yespress.io
Last updated: 2026-08-12