# Hero Bread

> Hero Bread is a San Francisco food company that rebuilds familiar breads, buns, tortillas, bagels and bakery treats with resistant wheat starch, plant proteins and fiber to reduce net carbohydrates and sugar. Founder Cole Glass began experimenting after his severe food allergies made conventional low-carb substitutes unusable; the company later survived a costly, negative-margin Subway program by shifting to direct sales, using repeat-purchase data to win grocery shelves, and returning to food service from a stronger position.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Cole Glass (Founder and former CEO; board member)
- **Products:** Hero Classic White and Seeded Bread, Buns and Flour Tortillas, Crafted Collection, Classic Plain and Everything Bagels, Hero Noodles
- **Notable:** Reached No. 122 on the 2026 Inc. 5000 and No. 4 among food and beverage companies, with 2,392% three-year growth., Expanded wholesale distribution to more than 9,500 locations by August 2026., Grew from 23 stores to a planned 2,300-store national launch across 32 states in 2023.

## Products & services

- **Hero Classic White and Seeded Bread** — Flagship sliced loaves formulated with resistant wheat starch, plant proteins and fiber; current labels advertise 0-1g net carbs and 0g sugar per serving.
- **Buns and Flour Tortillas** — Low-net-carb burger buns, hot dog buns and tortillas sold online, through grocers and in selected restaurant meals.
- **Crafted Collection** — Small-batch, mostly online bakery releases including croissants, biscuits, scones, pain au chocolat, shortbread and pizza crust, with subscriptions used to manage access and repeat demand.
- **Classic Plain and Everything Bagels** — A limited plain-bagel launch became an everyday item; an Everything Bagel followed in 2025.
- **Hero Noodles** — Limited-edition lower-net-carb pasta shapes including penne, elbows and mini spirals; demand led the company to pause new subscriptions while it expanded supply.
- **A Twist of Auntie Anne's Hero Bread Pretzel Bites** — A direct-to-consumer limited collaboration with 3g net carbs, 16g protein and 18g fiber per serving.

## Achievements

- Reached No. 122 on the 2026 Inc. 5000 and No. 4 among food and beverage companies, with 2,392% three-year growth.
- Expanded wholesale distribution to more than 9,500 locations by August 2026.
- Grew from 23 stores to a planned 2,300-store national launch across 32 states in 2023.
- Reported a 74% DTC repeat-purchase rate after launching direct sales in April 2022.
- Reached the No. 1 bread position on Amazon with Classic White Bread; Seeded Bread and Burger Buns later became category best-sellers as well.
- Raised more than $68.5 million in disclosed funding by June 2024.

## Latest updates

- **2026-09** — Hero Bread and Auntie Anne's launched a limited-edition pretzel bite online with 3g net carbs, 16g protein and 18g fiber per serving.
- **2026-08** — Hero debuted at No. 122 on the Inc. 5000 after 2,392% three-year growth; Inc. estimated 2025 revenue at $54.1 million.
- **2026-06** — The company expanded its small-batch Crafted Collection with a $29.99 pizza-crust pack sold online.
- **2026-03** — Hero expanded distribution to Target with Classic White and Seeded Bread.
- **2025-12** — Hero reported five 2025 Crafted Collection launches, made two bagels everyday products, expanded subscriptions and paused new Hero Noodles subscriptions after strong demand.

## Links

- Website: https://www.hero.co/
- LinkedIn: https://www.linkedin.com/company/hero-bread
- Twitter/X: https://twitter.com/hero
- YouTube: https://www.youtube.com/channel/UCmDTb5-pTG7qK5JNIxZ38dg
- Instagram: https://www.instagram.com/hero/
- Facebook: https://www.facebook.com/EatHeroBread/
- TikTok: https://www.tiktok.com/@eat_hero

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Profile page: https://yespress.io/hero-bread
Published by YesPress — https://yespress.io
Last updated: 2026-09-26