# Hernán Dillon Noval

> Hernán Dillon Noval is a Mexican lawyer and entrepreneur who founded corporate law firm DTA in 2012 and ABC Digital in 2013. He brought ABC Digital, Cubos Web and Conéctanos together as ABCW in 2017 and serves as its CEO. Based in Miami according to his LinkedIn profile, he speaks and writes about digital marketing, international business and human oversight of AI.

- **Role:** Founder and CEO at ABCW
- **Organizations:** ABCW, ABC Digital, DTA, Capital H, Points 2 Be
- **From:** Mexico City, Mexico
- **Nationality:** Mexican
- **Education:** Law degree, graduated with honorable mention, Universidad Iberoamericana, Master’s in Organizational Administration, Universidad Nacional Autónoma de México, Specialization in Business Law (Especialidad en Derecho de Empresa), Universidad Panamericana
- **Known for:** Built ABCW through the 2017 combination of three agencies., Graduated in law from Universidad Iberoamericana with honorable mention, according to his agency biography., Named among alumni in the 100 marketing leaders in Mexico list covered by Iberoamericana in March 2026.

## Career timeline

- **2012** — Founded corporate law firm DTA.
- **2013** — Founded ABC Digital, providing digital marketing and IT services.
- **2017** — Combined ABC Digital, Cubos Web and Conéctanos to form ABCW.
- **2021** — Described fully digitized company processes and remote operations in a November interview.
- **2023** — Described Xperience as an app in testing, with an ambition to build a Mexico-U.S. unicorn.
- **2026** — Advocated an operating model combining AI analysis with human strategic leadership.

## Achievements

- Built ABCW through the 2017 combination of three agencies.
- Graduated in law from Universidad Iberoamericana with honorable mention, according to his agency biography.
- Named among alumni in the 100 marketing leaders in Mexico list covered by Iberoamericana in March 2026.

## Latest updates

- **2026-09** — ABCW described a redesigned operating model joining AI and strategic leaders across SEO, paid media and content.
- **2026-07** — ABC Digital described Dillon taking the first strategic leader role in its AI and human leadership model.
- **2026-03** — Iberoamericana included him among alumni recognized in Mexico’s 100 marketing leaders list.
- **2026-02** — Discussed AI-assisted search and the need for human supervision of content.
- **2026-01** — Outlined 2026 marketing trends in a Merca2.0 interview.

## Links

- Website: https://www.abcw.global/
- LinkedIn: https://www.linkedin.com/in/hernandn
- Twitter/X: https://twitter.com/HernanDillonN
- Instagram: https://www.instagram.com/hernandn/
- TikTok: https://www.tiktok.com/@hernandillonnoval

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Profile page: https://yespress.io/hernan-dillon-noval
Published by YesPress — https://yespress.io
Last updated: 2026-10-27