# Herman Yang

> Herman Yang is the CEO and co-founder of Upscale AI, an AI-native platform that lets e-commerce brands create, run, and optimize performance TV ads on streaming channels. A Stanford CS grad with an MBA from Harvard Business School, Yang spent over a decade reshaping mobile advertising at AdMob (acquired by Google) and MoPub (acquired by Twitter, then AppLovin), before stints at Facet Data, Chatgrid, and Moloco. In May 2025, he emerged from stealth with $5.5M in seed funding - backed by Nvidia Ventures, M12, Eniac, and others - to democratize what was once a $100K-minimum medium: streaming TV ads, rebuilt from scratch for performance marketers.

- **Role:** CEO & Co-founder at Upscale AI
- **Organizations:** Upscale AI, Moloco, Chatgrid, Facet Data, MoPub (Twitter/AppLovin), AdMob (Google), Focus Ventures, Yahoo!
- **Nationality:** American
- **Education:** B.S. Computer Science, Stanford University, M.B.A., Harvard Business School
- **Known for:** Co-founded Upscale AI, raising $5.5M seed round backed by Nvidia Ventures, M12 (Microsoft), Eniac Ventures, SuperAngel.Fund, and Breakpoint Capital, Built Upscale Studio - the first end-to-end AI-native platform for creating, running and optimizing performance TV ads on streaming channels, Delivered measurable results for e-commerce clients: 95% cost savings on creative production, 85% faster campaign launches, 4X ROAS improvements

## Career timeline

- **Early career** — Associate at Focus Ventures (venture capital)
- **Early career** — Role at Yahoo!
- **~2010-2012** — Senior Manager at AdMob (later acquired by Google); worked on product team for mobile app advertising
- **2012** — Joined MoPub as Vice President of Product; met future co-founder Kevin Weatherman
- **2012-2016** — VP Product & GM Publisher Platform at MoPub (acquired by Twitter, then AppLovin)
- **Post-2016** — Chief Strategy Officer at Facet Data
- **Mid-career** — CEO & Co-founder of Chatgrid
- **Pre-2024** — Head of Cloud Enterprise at Moloco (ML-driven performance advertising platform)
- **2024** — Founded Upscale AI with Kevin Weatherman, Mike Chang, and Seth Yates
- **2025-05** — Upscale AI launches publicly with $5.5M seed round; unveils Upscale Studio platform

## Achievements

- Co-founded Upscale AI, raising $5.5M seed round backed by Nvidia Ventures, M12 (Microsoft), Eniac Ventures, SuperAngel.Fund, and Breakpoint Capital
- Built Upscale Studio - the first end-to-end AI-native platform for creating, running and optimizing performance TV ads on streaming channels
- Delivered measurable results for e-commerce clients: 95% cost savings on creative production, 85% faster campaign launches, 4X ROAS improvements
- Served as VP of Product at MoPub, helping scale the mobile ad serving platform 24X in publisher base in one year
- Part of the early AdMob product team before Google acquisition - was on the ground floor of mobile advertising
- Serial founder with multiple startup exits and leadership roles spanning over 15 years in performance advertising and adtech
- Led Upscale AI to $4.5M annual revenue with just 22 employees in the company's early stage

## Latest updates

- **2025-05** — Upscale AI launches publicly with $5.5M seed round led by Nvidia Ventures (nvp capital), with participation from M12 (Microsoft's Venture Fund), Eniac Ventures, SuperAngel.Fund, and Breakpoint Capital
- **2025-05** — Unveiled Upscale Studio - described as the first AI-native platform to create and run performance TV ads on streaming channels including Netflix, Amazon, Disney+
- **2025-05** — Founders Feature interview published by M12 detailing Upscale AI's founding story and Herman Yang's background

## Links

- Website: https://upscale.ai
- LinkedIn: https://www.linkedin.com/in/hermanyang
- Twitter/X: https://twitter.com/hermanyang
- Facebook: https://www.facebook.com/upscaleaihq

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Profile page: https://yespress.io/herman-yang
Published by YesPress — https://yespress.io
Last updated: 2026-05-06