# Hepmil Singapore

> Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.

- **Founded:** 2015
- **Headquarters:** Singapore
- **Founders:** Karl Mak (Co-founder & CEO), Adrian Ang (Co-founder)
- **Team size:** 300+ employees (85 in Singapore)
- **Products:** Hepmil Creators' Network (HCN), SGAG / MGAG / PGAG, Content Creation, Reserved Media, Social Commerce
- **Notable:** Grew from the 2012 meme page SGAG into a six-market media group., Built a creator network of 3,000+ creators reaching over 1 billion people., Raised US$10M Series A in 2021 led by Quest Ventures and Pavilion Capital.

## Products & services

- **Hepmil Creators' Network (HCN)** — A network of 3,000+ high-value Southeast Asian creators, offering independent comedy and lifestyle creators business opportunities, brand partnerships and creator management.
- **SGAG / MGAG / PGAG** — Owned comedy and pop-culture media platforms in Singapore, Malaysia and the Philippines, collectively reaching over 70 million people across Southeast Asia.
- **Content Creation** — Full-service branded content production - comedic videos, social formats and campaigns tuned to local culture.
- **Reserved Media** — Owned and operated media inventory across the group's social channels for brand placements.
- **Social Commerce** — Creator-driven commerce and live shopping integrations connecting content to conversion.
- **Bent Pixels Asia** — YouTube optimization, digital rights management and creator development services.

## Achievements

- Grew from the 2012 meme page SGAG into a six-market media group.
- Built a creator network of 3,000+ creators reaching over 1 billion people.
- Raised US$10M Series A in 2021 led by Quest Ventures and Pavilion Capital.
- Acquired by Publicis Groupe in October 2025.
- Owned platforms SGAG, MGAG and PGAG collectively reach 70M+ people.
- Serves 450+ brands across Southeast Asia.

## Latest updates

- **2025-10** — Publicis Groupe announced a definitive agreement to acquire Hepmil Media Group, positioning it as SEA's first end-to-end influencer solution.
- **2023-10** — Reported latest funding activity as the group continued regional expansion.
- **2022-01** — Expanded operations into Thailand and Vietnam, adding to Singapore, Malaysia, the Philippines and Indonesia.
- **2021-11** — Closed US$10M Series A led by Quest Ventures, Pavilion Capital and Bent Pixels.

## Links

- Website: https://hepmil.com
- LinkedIn: http://www.linkedin.com/company/hepmilsingapore
- Instagram: https://www.instagram.com/hepmilcreators/

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Profile page: https://yespress.io/hepmil-singapore
Published by YesPress — https://yespress.io
Last updated: 2026-07-27