# Henry Nothhaft Jr.

> Henry Nothhaft Jr. is a software entrepreneur and operator who co-founded Trapit, served as its chief product officer and became CEO in 2015 before its 2017 acquisition by ScribbleLive. Based in Versailles, Kentucky, he now leads Thoroughbred Intelligence and is co-founder and operating partner of Insight Thoroughbred, applying research and analytics to bloodstock and breeding decisions.

- **Role:** Founder at Thoroughbred Intelligence; Co-founder and Operating Partner at Insight Thoroughbred
- **Organizations:** Thoroughbred Intelligence, Insight Thoroughbred, Two H’s, Catalyst Industries, New Circle, Trapit, SRI International, Everdream, WebEx, Cisco, LiteScape Technologies, Clear Labs, Alioth, EssentialDx, Invest Blue, Launch Blue, Launch Tennessee
- **Education:** B.S. in Economics, Willamette University
- **Known for:** Co-founded Trapit and served as chief product officer and CEO., Led Trapit through its sale to ScribbleLive in 2017., Helped develop the analytical tools that became Thoroughbred Intelligence.

## Career timeline

- **Early career** — Worked in product, marketing and sales at Everdream.
- **2006-2008** — Worked in product management at WebEx, overseeing Meeting Center through its acquisition by Cisco.
- **2009** — Became entrepreneur-in-residence at SRI International, leading to Trapit.
- **2010** — Trapit’s founding year as described in its 2015 CEO announcement; Nothhaft led product and strategy.
- **2014** — Trapit and Addvocate announced their merger in December.
- **2015** — Appointment as Trapit CEO announced March 2.
- **2017** — Trapit acquired by ScribbleLive in May; later work included Clear Labs.
- **2023** — President of EssentialDx during its platform launch.
- **2024** — Moved to Versailles, acquired his first mare in foal and formed Two H’s with HnR.
- **2025** — Insight Thoroughbred’s first fund acquired five mares in foal; Two H’s sold a Cody’s Wish colt for $500,000.
- **2026** — Published Thoroughbred Intelligence auction and bloodstock analyses.

## Achievements

- Co-founded Trapit and served as chief product officer and CEO.
- Led Trapit through its sale to ScribbleLive in 2017.
- Helped develop the analytical tools that became Thoroughbred Intelligence.
- Two H’s sold Catching the Wind ’25 to Wesley Ward for $500,000 at Fasig-Tipton in November 2025.

## Latest updates

- **2026-10** — Published The Pinhook Math at Fasig-Tipton October on October 23, tracking 311 yearlings with previous public-auction purchases.
- **2026-09** — Published Stories from the Sale: The Long Road to Book 1 on September 16.

## Links

- Website: https://tbintel.com/about
- LinkedIn: https://www.linkedin.com/in/hnothhaft

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Profile page: https://yespress.io/henry-nothhaft-jr
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Last updated: 2026-10-25