# Henry Ludlam

> Henry Ludlam is the London-based co-founder and CEO of Goodstack, formerly Percent. After co-founding music-events business S&C Productions and Strawberries & Creem, he developed a giving business that grew from a consumer app into verification and giving infrastructure for companies and nonprofits.

- **Role:** Co-founder and CEO at Goodstack
- **Organizations:** Goodstack, Percent, S&C Productions, Strawberries & Creem, TeamFirst, Wayra
- **Nationality:** British
- **Education:** BA (Hons), Italian with Business & Management; first-class honours, The University of Manchester
- **Known for:** Co-founded Goodstack with Stefan Greer., Co-founded Strawberries & Creem., Led Goodstack through its $28 million Series A in November 2024.

## Career timeline

- **2011** — Founded S&C Productions while at university.
- **2014** — Co-founded Strawberries & Creem; graduated from Manchester.
- **2015–2017** — Founded TeamFirst, according to his public career history.
- **2016–2020** — Served as a mentor at Wayra.
- **2017** — Started Percent, later renamed Goodstack.
- **2021** — Published the shift from a consumer app to an API platform.
- **2024** — Announced the Goodstack rebrand; company raised a $28 million Series A.
- **2025** — Goodstack launched its impact suite and acquired Good2Give.

## Achievements

- Co-founded Goodstack with Stefan Greer.
- Co-founded Strawberries & Creem.
- Led Goodstack through its $28 million Series A in November 2024.
- Goodstack reported more than $5 billion in donations facilitated in January 2026.

## Latest updates

- **2026-08** — Goodstack announced 7.5 million nonprofit verifications and introduced Know Your Nonprofit (KYNP).
- **2026-05** — Goodstack published an Atlassian partnership case study describing automated verification with human review for complex cases.
- **2026-01** — Goodstack’s retrospective reported surpassing $5 billion in donations facilitated.

## Links

- Website: https://goodstack.io/
- LinkedIn: https://uk.linkedin.com/in/henry-ludlam-842b6581

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Profile page: https://yespress.io/henry-ludlam
Published by YesPress — https://yespress.io
Last updated: 2026-10-21