# HelloFresh

> HelloFresh is a Berlin-based, direct-to-consumer food company best known for delivering pre-portioned ingredients and recipe cards. Its larger play is an eight-brand food platform spanning meal kits, ready-to-eat meals, meat and seafood, and pet food, supported by a tightly managed digital supply chain. The service sells time, choice and relief from meal planning to households, while its make-to-order model uses forecasting and direct sourcing to limit waste. In 2025 the group delivered about 850 million meals, generated €6.76 billion in net revenue and employed more than 18,000 people.

- **Founded:** 2011
- **Headquarters:** Berlin, Germany
- **Founders:** Dominik Richter (Co-founder and CEO), Thomas Griesel (Co-founder and former CEO International), Jessica Nilsson (Co-founder)
- **Team size:** More than 18,000 employees worldwide as reported by HelloFresh Group for 2025.
- **Products:** HelloFresh Meal Kits, Green Chef, EveryPlate, Chefs Plate, Factor
- **Notable:** Expanded from Berlin into 16 countries and became the world's largest meal-kit provider by company-reported scale., Listed on the Frankfurt Stock Exchange in November 2017., Built an eight-brand portfolio across meal kits, ready-to-eat meals, meat and seafood, and pet food.

## Products & services

- **HelloFresh Meal Kits** — A flexible recurring service that delivers selected recipes with pre-portioned ingredients and step-by-step instructions.
- **Green Chef** — Premium meal kits aimed at dietary lifestyles such as keto and plant-forward eating; the US business is certified organic.
- **EveryPlate** — A lower-price meal-kit brand built around familiar recipes and simpler ingredient sets.
- **Chefs Plate** — Affordable meal kits for Canadian households, with recipes designed to cook in roughly 15 to 30 minutes.
- **Factor** — Fresh, fully prepared meals designed to be heated and eaten in minutes; acquired as Factor75 in 2020 and expanded internationally.
- **Youfoodz** — Australian ready-made meals cooked by chefs and delivered to consumers.
- **Good Chop** — Customizable direct-to-consumer boxes of meat and seafood in the United States.
- **The Pets Table** — Personalized premium dog food developed with veterinarians.
- **Cookbook and Discover** — Free app features for subscribers and non-subscribers that organize recipes, import cooking videos from social platforms and personalize food discovery.

## Achievements

- Expanded from Berlin into 16 countries and became the world's largest meal-kit provider by company-reported scale.
- Listed on the Frankfurt Stock Exchange in November 2017.
- Built an eight-brand portfolio across meal kits, ready-to-eat meals, meat and seafood, and pet food.
- Delivered about 850 million meals in 2025.
- Recorded €6.76 billion in net revenue in FY 2025.
- Built a database of more than 29,000 recipes.
- Donated nearly 8,700 metric tons of food in 2025, equal to 42% of the group's reported food waste.
- Opened a European Factor production hub in Verden, Germany, in 2026.

## Latest updates

- **2026-08** — HelloFresh reported continued focus on profitability and efficiency in Q2 2026, alongside positive momentum from product improvements among tenured customers.
- **2026-06** — The company launched its free Cookbook and Discover app features globally, opening recipe organization and personalized discovery to non-subscribers.
- **2026-05** — Q1 revenue was €1.675 billion, with 211.4 million meals delivered; constant-currency revenue declined 7.7% while constant-currency average order value rose 4.2%.
- **2026-05** — Factor's new European production facility opened in Verden, serving the expansion of ready-to-eat meals.
- **2026-02** — HelloFresh began testing advertising in ChatGPT.
- **2025-11** — HelloFresh introduced an AI-supported workflow that compresses recipe-card production from weeks or months to hours, while keeping chefs and editors in the process.
- **2025-09** — Co-founder Thomas Griesel announced his intention to leave his CEO International role.

## Links

- Website: https://www.hellofresh.com
- LinkedIn: https://www.linkedin.com/company/hellofresh
- Twitter/X: https://x.com/HelloFresh
- GitHub: https://github.com/hellofresh
- YouTube: https://www.youtube.com/@HelloFreshUS
- Instagram: https://www.instagram.com/hellofresh/
- Facebook: https://www.facebook.com/HelloFresh
- TikTok: https://www.tiktok.com/@hellofresh

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Profile page: https://yespress.io/hellofresh
Published by YesPress — https://yespress.io
Last updated: 2026-08-13