# Helen of Troy

> Helen of Troy is a publicly traded consumer-products company that designs, develops and markets a portfolio of brands spanning kitchen tools, hydration, outdoor packs, beauty, health, air and water. Consumers may rarely notice the parent company, but they encounter its owned and licensed names - including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June - through retailers, ecommerce and direct-to-consumer channels in more than 100 countries. Its model combines brand acquisition and licensing with product development, outsourced manufacturing, shared distribution and omnichannel marketing.

- **Founded:** 1968
- **Headquarters:** Hamilton, Bermuda (legal); El Paso, United States (operational)
- **Founders:** Louis Rubin (Co-founder), Gerald J. Rubin (Co-founder and longtime CEO)
- **Team size:** 1,854 full-time associates as of February 28, 2026
- **Products:** Home solutions, Hydration and food storage, Packs and travel gear, Beauty appliances and hair care, Nail care
- **Notable:** Grew from an El Paso family business into a public multinational with $1.786 billion in fiscal 2026 sales., Built a portfolio available in more than 100 countries., Completed the $240 million Olive & June acquisition in December 2024, extending Beauty beyond hair into nail care.

## Products & services

- **Home solutions** — OXO-led kitchen utensils, food storage, coffee preparation, cleaning, organization, bath and infant products.
- **Hydration and food storage** — Hydro Flask insulated bottles, tumblers, mugs, food containers, soft coolers and accessories.
- **Packs and travel gear** — Osprey technical, outdoor, travel, hydration and everyday packs, luggage and accessories.
- **Beauty appliances and hair care** — Hot Tools, Drybar, Curlsmith and licensed Revlon styling appliances, tools and hair-care products.
- **Nail care** — Olive & June polish, artificial nails, tools, treatments and care products built around at-home use and education.
- **Health devices** — Braun- and Vicks-branded thermometers, blood-pressure monitors, humidifiers, vaporizers and related devices.
- **Home environment** — Honeywell-licensed fans, heaters, humidifiers, air purifiers and related home-comfort products.
- **Water treatment** — PUR faucet, pitcher and dispenser filtration products and replacement filters.

## Achievements

- Grew from an El Paso family business into a public multinational with $1.786 billion in fiscal 2026 sales.
- Built a portfolio available in more than 100 countries.
- Completed the $240 million Olive & June acquisition in December 2024, extending Beauty beyond hair into nail care.
- Named to Newsweek's America's Most Responsible Companies list for 2025 for a third consecutive year.
- Ranked No. 16 in the 2024 Healthiest 100 Workplaces in America, up from No. 84.
- Earned brand-level recognition including an OXO Rapid Brewer Good Design Award and REI Vendor Partner of the Year for Osprey, as reported in the fiscal 2025 sustainability report.
- Reduced total debt to $716.1 million by May 31, 2026, from $871.0 million a year earlier.

## Latest updates

- **2026-07** — First-quarter fiscal 2027 net sales rose 8.2% to $402.1 million, with growth in both segments; adjusted operating margin slipped to 4.0% as tariffs and mix pressured profitability.
- **2026-07** — Helen of Troy raised its fiscal 2027 sales outlook to $1.759 billion-$1.831 billion while maintaining its adjusted EBITDA and EPS ranges.
- **2026-06** — Hydro Flask and Universal Music Group launched a global partnership to reduce single-use beverage waste in studios, writing camps and events, beginning at Abbey Road.
- **2026-04** — The company reported fiscal 2026 sales of $1.786 billion, down from $1.908 billion, and free cash flow of $103.1 million.
- **2025-09** — G. Scott Uzzell became CEO after leadership roles at Nike North America, Converse and Coca-Cola's Venturing & Emerging Brands group.

## Links

- Website: https://www.helenoftroy.com
- LinkedIn: https://www.linkedin.com/company/helen-of-troy
- Twitter/X: https://twitter.com/HelenofTroyLife
- Facebook: https://facebook.com/HelenofTroyLife

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Profile page: https://yespress.io/helen-of-troy
Published by YesPress — https://yespress.io
Last updated: 2026-08-13