# Hector Botero

> Hector Botero is a Miami-based media technology founder and executive whose career has moved from building International Media Services across Latin America, Asia and Europe to leading international operations at Business Wire and Marketwired, then founding iCrowdNewswire and ContentEngine. His recurring idea is simple but consequential: distribution should reach a defined audience and produce measurable evidence, not merely place a release on a famous domain. Alongside that work, he and his wife Roxanne developed Rosina Polo as a family venture rooted in his mother's wish that the family remain close.

- **Role:** Founder and CEO at iCrowd; Founder, President and CEO at ContentEngine
- **Organizations:** iCrowd, iCrowdNewswire, ContentEngine, Rosina Polo, Chapa La Rosina Polo Club, International Media Services, Marketwired, Business Wire Latin America, Business Wire China
- **From:** New York, United States
- **Education:** Unknown, City University of New York
- **Known for:** Built International Media Services from a Latin America-focused operation into a network extending to Asia-Pacific and Europe., Sold the IMS companies to Marketwired in 2008 and subsequently led emerging-markets and international operations there., Founded iCrowdNewswire and ContentEngine as Miami-based media technology businesses.

## Career timeline

- **1996** — Founded International Media Services, a media research, monitoring and news-distribution business focused first on Latin America.
- **2000** — Expanded IMS into Asia-Pacific and Europe and developed Business Wire operations in Latin America and Greater China.
- **2006** — As president of Business Wire's Greater China regional operation, joined international journalists meeting Taiwan President Chen Shui-bian during the Central News Agency anniversary.
- **2008** — Marketwired acquired the IMS companies; Botero joined as vice president for emerging markets and later led the international division.
- **2014-2015** — iCrowdNewswire was incorporated in December 2014 and opened for business in April 2015.
- **2016** — Founded ContentEngine, a Miami-based news syndication and content company.
- **2018** — iCrowdNewswire began adapting Google advertising technology to press-release distribution with targeted and measured headline views.
- **2021** — iCrowdNewswire and LexisNexis launched Nexis Newswire, combining press-release distribution with paid promotion and voice-device distribution.
- **2024** — iCrowdNewswire combined GlobeNewswire distribution with Google advertising-driven headline views and launched Paid Media Release in France with MediaConnect.
- **2025** — Botero and polo champion Bautista Heguy launched Chapa La Rosina Polo Club in Pilar, Argentina; iCrowdNewswire also announced AI-oriented distribution channels.
- **2026** — iCrowd introduced enhanced AEO/GEO services intended to make press releases easier for generative answer engines to interpret and cite.

## Achievements

- Built International Media Services from a Latin America-focused operation into a network extending to Asia-Pacific and Europe.
- Sold the IMS companies to Marketwired in 2008 and subsequently led emerging-markets and international operations there.
- Founded iCrowdNewswire and ContentEngine as Miami-based media technology businesses.
- Developed international distribution partnerships spanning the United States, Canada, the United Kingdom, France, Australia, India and Asia.
- Helped launch Nexis Newswire with LexisNexis in 2021.
- Co-founded Chapa La Rosina Polo Club with Bautista Heguy in 2025.

## Latest updates

- **2026-07** — iCrowd launched enhanced AEO/GEO services for press releases; Botero said AI engines are redefining information discovery.
- **2025-04** — iCrowdNewswire announced distribution channels intended to improve press-release discoverability across generative AI platforms.
- **2025-03** — Botero and Bautista Heguy launched Chapa La Rosina Polo Club in Pilar, Argentina.
- **2024-12** — MediaConnect and iCrowdNewswire introduced the Paid Media Release service in France.

## Links

- Website: https://icrowdnewswire.com
- LinkedIn: https://www.linkedin.com/in/hectorbotero
- Twitter/X: https://twitter.com/icrowdnewswire
- Facebook: https://facebook.com/icrowdnewswire

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Profile page: https://yespress.io/hector-botero
Published by YesPress — https://yespress.io
Last updated: 2026-09-22