# Heather Hoopes-Matthews

> Heather Hoopes-Matthews is a Charleston-based strategic communications adviser, former investigative television reporter, and co-founder and founding CEO of NP Strategy. She joined Nexsen Pruet in 2002, helped launch NP Strategy in 2013, and led it until Amanda Loveday became CEO in February 2025. She continues working with clients on media relations, crisis communications and public speaking, and serves as a trustee of Columbia International University.

- **Role:** Co-Founder at NP Strategy; founding CEO, 2013-2025
- **Organizations:** NP Strategy, Nexsen Pruet, WIS-TV, CNN (The Capital Gang), Columbia International University, Crossover Global
- **Education:** University of Missouri-Columbia
- **Known for:** Co-founded NP Strategy in 2013 and led it as founding CEO until the 2025 transition., Her investigative reporting helped change a South Carolina law protecting children, according to her official biography., Led NP Strategy during the period for which it reported 400 percent revenue growth over four years in September 2019.

## Career timeline

- **1988-1992** — Studied at the University of Missouri-Columbia; her official biography identifies her as a journalism school graduate.
- **1994** — Joined WIS-TV as its education reporter, as recalled in her April 2022 recommendation letter for Marcia Purday.
- **1999** — A confidential-source dispute involving her reporting and a subpoena to her husband was documented in broadcasting trade publications.
- **2002** — Joined Nexsen Pruet as marketing and public relations director.
- **2013** — Helped launch NP Strategy and began the tenure identified retrospectively as its founding CEO.
- **2019** — NP Strategy reported 400 percent revenue growth over the preceding four years and promoted Amanda Loveday to associate director.
- **2024-11** — Began Columbia International University board service, according to her LinkedIn profile.
- **2025-02** — Amanda Loveday became CEO; Hoopes-Matthews remained in a role working directly with clients.
- **2026-05** — Presented on crisis communication for companies facing litigation at DRI’s Employment and Labor Law Seminar in Boston.

## Achievements

- Co-founded NP Strategy in 2013 and led it as founding CEO until the 2025 transition.
- Her investigative reporting helped change a South Carolina law protecting children, according to her official biography.
- Led NP Strategy during the period for which it reported 400 percent revenue growth over four years in September 2019.
- Serves on Columbia International University’s Board of Trustees.

## Latest updates

- **2026-05** — Presented at DRI’s May 20-22 Employment and Labor Law Seminar in Boston on crisis communications for companies facing litigation.
- **2025-02** — Continued in a client-facing role following NP Strategy’s appointment of Amanda Loveday as CEO and Jean Cecil Frick as COO.
- **2025-01** — NP Strategy publicly congratulated her on joining Columbia International University’s Board of Trustees; her LinkedIn lists service beginning in November 2024.

## Links

- Website: https://npstrategy.com/our-team/heather-hoopes-matthews/
- LinkedIn: https://www.linkedin.com/in/heather-hoopes-matthews-6745602/

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Profile page: https://yespress.io/heather-hoopes-matthews
Published by YesPress — https://yespress.io
Last updated: 2026-10-22