# Heather Holmes

> Heather Holmes is the Nashville-based founder and CEO of Publicity For Good, a communications agency she started in 2016 and scaled while living for three and a half years in a 23-foot Airstream. A former Miss Ohio International and Wittenberg University communications graduate, she has built her work around purpose-led brands, measurable earned media, and the belief that publicity should begin with service. Her recent book, Seen by AI, Found by Customers, extends that argument into AI-powered discovery.

- **Role:** Founder and CEO at Publicity For Good
- **Organizations:** Publicity For Good, Signal Raptor
- **Education:** Degree in Communication, Wittenberg University, Institute on Philanthropy and Voluntary Service summer program, The Fund for American Studies at Georgetown University
- **Known for:** Founded Publicity For Good in 2016 and scaled it from an Airstream-based operation into a remote communications agency serving clients internationally., Named a 2021 PRNEWS Top Women in PR honoree in the Entrepreneurs category., Held the title of Miss Ohio International in 2018.

## Career timeline

- **2010** — Attended The Fund for American Studies' philanthropy and voluntary service program at Georgetown University.
- **2011** — Graduated from Wittenberg University with a communication degree after serving as class president and participating in student government and service programs.
- **2012** — Began her public-relations career; she later described learning the craft in an agency environment built around weekly interview targets.
- **2016** — Founded Heather DeSantis Public Relations, which became Publicity For Good.
- **2018** — Held the Miss Ohio International title and used the platform to speak about profitable, community-minded business.
- **2020** — Publicity For Good reached its first million-dollar year after an early-pandemic revenue drop of roughly 40 percent, according to Holmes.
- **2021** — Recognized as a PRNEWS Top Women in PR honoree in the Entrepreneurs category.
- **2025** — Publicity For Good announced a $100,000 PR-services giveaway for a purpose-driven business.
- **2026** — Promoted her book Seen by AI, Found by Customers and expanded her public work into AI-search visibility and brand authority.

## Achievements

- Founded Publicity For Good in 2016 and scaled it from an Airstream-based operation into a remote communications agency serving clients internationally.
- Named a 2021 PRNEWS Top Women in PR honoree in the Entrepreneurs category.
- Held the title of Miss Ohio International in 2018.
- Led Publicity For Good through its first million-dollar year in 2020 after the company lost roughly 40 percent of its business at the pandemic's outset.
- Authored Seen by AI, Found by Customers and The PR Playbook.
- Publicity For Good was named Bulldog Awards Midsize Agency of the Year in 2021 and was recognized by O'Dwyer's among CPG PR firms.

## Latest updates

- **2026-08** — Published commentary on why companies should audit their visibility in AI-powered customer discovery.
- **2026-07** — Appeared on the Influential Women Podcast to discuss earned media, trust, and AI search.
- **2026-06** — Publicly launched and promoted Seen by AI, Found by Customers as a guide to brand discoverability in AI-powered search.
- **2025-11** — Publicity For Good announced a year-long PR-services package valued at $100,000 for one mission-driven business.

## Links

- Website: https://publicityforgood.com
- LinkedIn: https://www.linkedin.com/in/heatherholmespr
- Twitter/X: https://twitter.com/HeatherDeSantis
- YouTube: https://www.youtube.com/channel/UChJIk_Le9iltR8igP-TjrGA/featured
- Instagram: https://www.instagram.com/heatherdesantis/
- Facebook: https://www.facebook.com/heatherdesantis/

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Profile page: https://yespress.io/heather-holmes
Published by YesPress — https://yespress.io
Last updated: 2026-09-26