# Heartland

> Heartland is an Elizabethtown, Kentucky marketing, public relations and digital firm whose specialty was forged during the 2005 Fort Knox realignment. Founded by Army veterans Beth Avey and Conrad Curry, the firm learned to translate institutional change for communities, employers and public-facing organizations. It now combines strategy, media relations, branding, advertising, websites, social media, video and events, with a particular concentration in economic, community and workforce development.

- **Founded:** 2006
- **Headquarters:** Elizabethtown, United States
- **Founders:** Beth Avey (Co-founder and former leader), Conrad Curry (Co-founder)
- **Team size:** Approximately 18 people in 2026; public profiles place the company in the 11-50 employee range.
- **Products:** Public relations, Marketing management, Brand development, Creative services and graphic design, Advertising
- **Notable:** Founded in 2006 to help organizations navigate the regional effects of BRAC 2005 at Fort Knox., Built long-running relationships with economic, workforce and community-development organizations that the company says include clients retained from its early years., Produced the 30-second video used in an Elizabethtown Tourism campaign that won Best in Show at the 2017 Kentucky Travel Industry Association Traverse Awards; the campaign reached nearly 93,000 people on Facebook and generated about 59,000 Facebook views.

## Products & services

- **Public relations** — Stakeholder engagement, media outreach and monitoring, reputation work and story development.
- **Marketing management** — Targeted strategy and execution for discrete projects or longer-term engagements.
- **Brand development** — Brand systems and messaging designed to connect organizations with defined audiences.
- **Creative services and graphic design** — Print and digital communications that organize information and extend a brand experience.
- **Advertising** — Paid messaging and campaign creative intended to attract attention and influence a target audience.
- **Web development** — Custom interactive websites designed to evolve with the client's needs, with accessibility included in the firm's stated practice.
- **Social media** — Owned-channel strategy, content and audience engagement, including paid social campaigns.
- **Video production** — Full-scale productions, event recaps, b-roll and campaign video for public relations and marketing uses.
- **Event management** — Planning and execution of events intended to build awareness and create direct audience engagement.

## Achievements

- Founded in 2006 to help organizations navigate the regional effects of BRAC 2005 at Fort Knox.
- Built long-running relationships with economic, workforce and community-development organizations that the company says include clients retained from its early years.
- Produced the 30-second video used in an Elizabethtown Tourism campaign that won Best in Show at the 2017 Kentucky Travel Industry Association Traverse Awards; the campaign reached nearly 93,000 people on Facebook and generated about 59,000 Facebook views.
- Provided web and mobile visualization for the 2017 Kentucky defense-industry study.
- Secured a $160,000, two-year multimedia-services contract with the Kentucky Community and Technical College System beginning in July 2026.
- Co-founded Give 270, which Kenny Rambo's current public biography says has raised more than $2.1 million for charitable causes.

## Latest updates

- **2026-08** — Heartland announced Jennifer Embrey as a graphic designer with packaging, launch, print and digital experience.
- **2026-08** — Heartland announced Rachel Ritchie as an account manager following completion of her master's degree in marketing.
- **2026-07** — A two-year, $160,000 KCTCS contract began for multimedia services supporting college marketing and public relations.
- **2025-10** — Candela Renewables thanked Heartland among the partners that supported the Summer Shade Solar Project after Kentucky approved its construction certificate.
- **2026-06** — The firm said accessibility had become part of how it builds websites.

## Links

- Website: https://teamhcc.com
- LinkedIn: https://www.linkedin.com/company/teamhcc

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Profile page: https://yespress.io/heartland
Published by YesPress — https://yespress.io
Last updated: 2026-09-19