# HealthSherpa

> HealthSherpa is the largest private enrollment platform for Affordable Care Act (ACA) health insurance in the United States. Born in 2013 as a faster, cleaner alternative to a glitchy HealthCare.gov, it now helps millions of Americans shop, compare, and enroll in subsidized marketplace plans in about seven minutes, while giving tens of thousands of agents and brokers free tools to manage their books of business. The company runs a federally approved Enhanced Direct Enrollment (EDE) platform used by consumers, insurance carriers, and agencies alike.

- **Founded:** 2013
- **Headquarters:** San Francisco, California, United States
- **Founders:** George Kalogeropoulos (Co-founder & CEO), Ning Liang (Co-founder), Cat Perez (Co-founder & Chief Product Officer (joined 2015))
- **Team size:** ~260 employees (estimated); reported 73 in 2021, grown substantially since
- **Products:** Consumer enrollment site, Agent & broker platform, Enhanced Direct Enrollment (EDE) for carriers, API & ICHRA tools
- **Notable:** Largest private channel for ACA enrollments in the United States, Over 5 million people enrolled in coverage for plan year 2023, growing 50%+ year over year, Accounts for roughly 35% of all Federally Facilitated Marketplace enrollments

## Products & services

- **Consumer enrollment site** — A free direct-to-consumer site to compare and enroll in ACA/Obamacare plans with transparent, commission-neutral pricing and automatic subsidy estimation. Applications complete in about seven minutes.
- **Agent & broker platform** — Free CRM-style tools for insurance agents and agencies: quoting, client tracking, application follow-up, renewals, self-enrollment links, downline management, reporting, and training webinars.
- **Enhanced Direct Enrollment (EDE) for carriers** — A federally approved EDE platform that lets insurance carriers enroll members directly without routing through HealthCare.gov, including healthcare.gov integration and application processing.
- **API & ICHRA tools** — APIs for marketplace data, quoting, subsidy estimation, and ICHRA (Individual Coverage Health Reimbursement Arrangement) workflows for partners and employers.

## Achievements

- Largest private channel for ACA enrollments in the United States
- Over 5 million people enrolled in coverage for plan year 2023, growing 50%+ year over year
- Accounts for roughly 35% of all Federally Facilitated Marketplace enrollments
- First company approved for the government's Enhanced Direct Enrollment program (Dec 2018)
- 10 of 11 approved insurers used its EDE platform (2019)
- Enrolled its first million people by 2017; over 6 million cumulative by 2021
- Reduced ACA application time to ~7 minutes versus ~15 on HealthCare.gov

## Latest updates

- **2023-01** — Surpassed 5 million enrollees for plan year 2023, growing more than 50% year over year and far outpacing the federal marketplace's 13% growth.
- **2022-12** — Reported enrolling 2.7 million people one month into open enrollment at a median net premium of $5.61 per month.
- **2018-12** — Became the first company approved for the Department of Health and Human Services' Enhanced Direct Enrollment program.

## Links

- Website: https://www.healthsherpa.com
- LinkedIn: https://www.linkedin.com/company/healthsherpa
- Twitter/X: https://twitter.com/healthsherpas
- Facebook: https://www.facebook.com/healthsherpas

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Profile page: https://yespress.io/healthsherpa
Published by YesPress — https://yespress.io
Last updated: 2026-06-15