# Healthcare Consultancy Group - HCG

> Healthcare Consultancy Group, or HCG, was Omnicom's global medical-communications specialist for pharmaceutical, biotechnology, and medical-device companies. It combined scientific strategy, medical affairs, publication planning, regulatory support, creative production, and digital engagement, translating complex evidence into material that healthcare professionals and patients could understand and use. After unifying seven agencies under the HCG name, its capabilities were folded into Omnicom Health Medical Communications in 2026.

- **Founded:** 1987
- **Headquarters:** New York, United States
- **Founders:** Ilfan Radoncic (Co-founder), Stephanie Wellington (Co-founder)
- **Products:** Scientific strategy and storytelling, Medical affairs and education, Publication planning, Regulatory communications, Digital and omnichannel engagement
- **Notable:** Won Communique Medical Affairs Agency of the Year in 2023., Won the 2023 MM+M award for Medical Communications, Education or Affairs Agency of the Year., Ranked number 22 in the 2023 MM+M Top 100, according to HCG's credentials.

## Products & services

- **Scientific strategy and storytelling** — Market and product analysis, scientific positioning, narrative development, disease education, and strategic communication planning.
- **Medical affairs and education** — KOL and digital-opinion-leader engagement, advisory boards, speaker training, MSL resources, congress support, and peer-to-peer education.
- **Publication planning** — Strategic publication plans, evidence dissemination, editorial support, and data rollouts through a dedicated publications center of excellence.
- **Regulatory communications** — FDA advisory-committee and EMA oral-explanation preparation, regulatory roadmaps, meeting preparation, war gaming, and training.
- **Digital and omnichannel engagement** — Audience journeys, content strategy, social engagement, websites, interactive applications, virtual meetings, analytics, and channel planning.
- **AI-enabled medical communications** — Responsible applications for summarization, literature research, audience and journal profiling, repositories, social listening, and evidence monitoring.

## Achievements

- Won Communique Medical Affairs Agency of the Year in 2023.
- Won the 2023 MM+M award for Medical Communications, Education or Affairs Agency of the Year.
- Ranked number 22 in the 2023 MM+M Top 100, according to HCG's credentials.
- Won the 2025 Communique Award for Best Use of Data Visualization for Pfizer's Hair Regrowth Visualizer, created with Cassette.
- Its 2023 credentials cited 650-plus publications annually, more than 35 ongoing strategic publication plans, and support for more than 300 product launches.
- The 2023 Communique entry credited HCG with helping bring 25 additional medicines to millions of patients during 2022.
- HCG reported eight account wins and 65 active business clients for 2024.

## Latest updates

- **2026-07** — A UK entity associated with the group changed its name to Omnicom Health Medical Communications as HCG's capabilities moved into Omnicom's consolidated medical-communications structure.
- **2026-04** — Nina Hinchcliffe, formerly HCG global CEO, became head of medical affairs and publications within Omnicom Health Medical Communications.
- **2025-09** — HCG appointed Fred Liedtke as executive creative director and head of creative.
- **2025-07** — HCG won Best Use of Data Visualization at the Communique Awards for Pfizer's Hair Regrowth Visualizer with Cassette.
- **2025-03** — HCG published its SXSW 2025 view on AI, immersive technology, and human-centered healthcare communication.
- **2024-12** — Leadership described the reorganization of seven smaller agencies into one HCG, shifting from a portfolio of brands to a unified operating identity.

## Links

- Website: https://hcg-int.com
- LinkedIn: https://www.linkedin.com/company/hcg-an-omnicom-company
- Twitter/X: https://twitter.com/hcg_int

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Profile page: https://yespress.io/healthcare-consultancy-group-hcg
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Last updated: 2026-09-23