# HDMZ

> HDMZ is a privately held Chicago marketing communications agency devoted to life sciences. Descended from a firm founded in 1936 and reshaped by its 2014 acquisition of digital specialist Zoomedia, it combines brand strategy, public relations, scientific content, paid media and enterprise web development for biotechnology, biopharma, diagnostics, medical-device and digital-health organizations. Its recent Future State Strategy formalizes a simple operating idea: define the business outcome first, then work backward to the communications plan.

- **Founded:** 1936
- **Headquarters:** Chicago, United States
- **Products:** Future State Strategy, Brand Transformation & Differentiation, Visibility, Engagement & Demand, Digital Integration & Optimization
- **Notable:** Harris D. McKinney acquired Zoomedia in 2014, creating an integrated life-science communications agency with both brand and digital depth., The agency reports that it doubled in size from 2014 to 2021 through new-business wins, service expansion and client retention above industry benchmarks., HDMZ says it earned Great Place to Work certification in 2021.

## Products & services

- **Future State Strategy** — A proprietary planning framework that defines an ideal business outcome, assesses the current state and reverse-engineers the communications plan needed to close the gap.
- **Brand Transformation & Differentiation** — Positioning, naming, identity, messaging and campaign systems designed for life-science categories and product launches.
- **Visibility, Engagement & Demand** — Public relations, scientific and thought-leadership content, social strategy, SEO, paid search, programmatic media, account-based marketing and clinical-trial recruitment.
- **Digital Integration & Optimization** — Commerce-enabled websites, applications and connected content platforms spanning WordPress, Drupal and Pimcore, plus CRM, ERP, analytics and digital-asset integrations.

## Achievements

- Harris D. McKinney acquired Zoomedia in 2014, creating an integrated life-science communications agency with both brand and digital depth.
- The agency reports that it doubled in size from 2014 to 2021 through new-business wins, service expansion and client retention above industry benchmarks.
- HDMZ says it earned Great Place to Work certification in 2021.
- Its public portfolio includes work for Medtronic, Thermo Fisher Scientific, Castle Biosciences, Endologix and Gilead Sciences.
- Creative work has received recognition in MM+M, BMA and DxMA competitions, according to the agency's leadership biographies.

## Latest updates

- **2026-09** — Published guidance for academic spinouts on turning scientific data into an investor-ready brand and business narrative.
- **2026-08** — Outlined a marketing approach for AI-first discovery centered on first-party data, audience strategy, governance and human oversight.
- **2026-06** — Published a practical explanation of how the Future State Strategy guides public-relations planning.
- **2025-10** — Introduced a repositioned HDMZ brand promise and organized its work around transformation, engagement and digital optimization.

## Links

- Website: https://www.hdmz.com/
- LinkedIn: https://www.linkedin.com/company/hdmz
- Twitter/X: https://twitter.com/HDMZHealth
- Instagram: https://www.instagram.com/hdmzhealth/
- Facebook: https://facebook.com/HDMZAgency

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Profile page: https://yespress.io/hdmz
Published by YesPress — https://yespress.io
Last updated: 2026-09-22