# HCK2

> HCK2 is a privately held, woman-owned marketing communications agency in Dallas, Texas. It combines strategy, branding, advertising, public relations, social and digital campaigns, and web development under one roof, serving organizations from local nonprofits and municipalities to national companies and Fortune 500 brands. Founder and CEO Heather Capps was the predecessor agency's first employee, bought its assets in 2004, and shaped HCK2 around integrated work, measurable outcomes, flexible schedules, continuing education, charity, and unusually dog-friendly offices.

- **Founded:** 1998
- **Headquarters:** Dallas, United States
- **Founders:** Heather Capps (Founder and CEO)
- **Products:** Marketing Strategy, Branding + Creative, Digital + Social, PR + Influencers, Web + Interactive
- **Notable:** Ranked among the top 10 North Texas public relations firms for 20 consecutive years through 2020, including 11 top-five appearances, according to HCK2's Dallas Business Journal Book of Lists announcement., Ranked No. 5 among North Texas public relations firms, No. 17 among advertising and marketing firms by employee count, and No. 66 among women-owned businesses by revenue in the 2020 Dallas Business Journal Book of Lists., Ranked No. 56 among North Texas women-owned businesses in 2017 and fourth among independently owned North Texas PR agencies that year.

## Products & services

- **Marketing Strategy** — Research, discovery, positioning, messaging, campaign planning, and KPI definition for brands large and small.
- **Branding + Creative** — Brand identity, advertising, graphic design, print, video, packaging, sales materials, and campaign creative.
- **Digital + Social** — Social strategy and management, paid media, digital campaigns, email marketing, content creation, analytics, and optimization.
- **PR + Influencers** — Media relations, thought leadership, influencer outreach, reputation management, crisis communications, publicity, and media measurement.
- **Web + Interactive** — Website strategy, UX/UI, responsive design and development, content management systems, hosting coordination, and ongoing digital support.

## Achievements

- Ranked among the top 10 North Texas public relations firms for 20 consecutive years through 2020, including 11 top-five appearances, according to HCK2's Dallas Business Journal Book of Lists announcement.
- Ranked No. 5 among North Texas public relations firms, No. 17 among advertising and marketing firms by employee count, and No. 66 among women-owned businesses by revenue in the 2020 Dallas Business Journal Book of Lists.
- Ranked No. 56 among North Texas women-owned businesses in 2017 and fourth among independently owned North Texas PR agencies that year.
- Named a 2022 PRSA Dallas Pegasus Awards finalist in media relations.
- Belfour Spirits' HCK2-designed bottle and packaging won a gold medal in the 2020 International Review of Spirits Packaging Competition.
- Heather Capps was named to D CEO's 2019 Dallas 500 list of influential North Texas leaders.

## Latest updates

- **2025-01** — HCK2 promoted a Business Decoded podcast interview in which Heather Capps discussed operational foundations, hiring, continuous learning, AI, human creativity, and work-life balance.
- **2024-06** — HCK2 published its view of flexible work and parenthood, describing an all-female leadership team and policies including flexible hours, remote work, and pet-friendly practices.
- **2023** — HCK2 marked 25 years in business and recounted the transition from Michael & Partners to the HCK2 name and integrated-agency model.
- **2022** — HCK2 was named a finalist in the media-relations category of the PRSA Dallas Pegasus Awards.

## Links

- Website: https://www.hck2.com
- LinkedIn: https://www.linkedin.com/company/hck2-marketing-communications
- Twitter/X: https://twitter.com/hck2
- Instagram: https://instagram.com/hck2.partners
- Facebook: https://facebook.com/HCK2Partners

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Profile page: https://yespress.io/hck2
Published by YesPress — https://yespress.io
Last updated: 2026-09-21