# Hawaiian Bros Island Grill

> Hawaiian Bros Island Grill is a Kansas City-based fast-casual restaurant company built around Hawaii's plate-lunch format: grilled chicken or slow-roasted pork, rice and macaroni salad, served through drive-thrus, dining rooms, digital ordering and catering. Its competitive argument is operational restraint - a compact menu, fewer than 100 food-and-paper SKUs, and kitchens without freezers, fryers or microwaves - paired with generous portions and an island-inspired hospitality culture. The company operates a mix of corporate and franchised restaurants and is pursuing national expansion with experienced multi-unit operators.

- **Founded:** 2018
- **Headquarters:** Kansas City, United States
- **Founders:** Cameron McNie (Co-founder and Executive Chairman), Tyler McNie (Co-founder and Vice Chairman)
- **Team size:** Approximately 1,200 employees in supplied company data; LinkedIn lists 1,001-5,000 employees.
- **Products:** Hawaiian Plate Lunches, Sides and Desserts, Digital Ordering and Delivery, Hawaiian Bros Rewards, Catering
- **Notable:** Reached 74 restaurants across 14 states by January 2026 and reported development agreements for more than 250 future locations., Entered Technomic's Top 500 restaurant-chain ranking and earlier posted 172% year-over-year sales growth in the 2022 report cycle., Co-founder Cameron McNie received the 2023 EY Entrepreneur Of The Year Heartland Award.

## Products & services

- **Hawaiian Plate Lunches** — Freshly prepared plates built around white rice, macaroni salad and a choice of grilled chicken, slow-roasted pork or vegetables; proteins include Huli Huli, Honolulu, Molokai and Kilauea chicken.
- **Sides and Desserts** — SPAM musubi, macaroni salad, seasoned vegetables, pineapple and Dole Soft Serve complement the core plates.
- **Digital Ordering and Delivery** — First-party online ordering plus third-party delivery, takeout and drive-thru service broaden access beyond the dining room.
- **Hawaiian Bros Rewards** — A digital loyalty program offers members points, rewards and promotional offers; the franchising site reported about 650,000 loyalty members.
- **Catering** — Group meals, wraps, sliders, individual plate lunches and trays are available for pickup or delivery, with Lunchbox supporting direct digital catering nationwide.
- **Franchise Development** — Multi-unit development rights and operating support are offered to experienced restaurant groups meeting financial and operating criteria.

## Achievements

- Reached 74 restaurants across 14 states by January 2026 and reported development agreements for more than 250 future locations.
- Entered Technomic's Top 500 restaurant-chain ranking and earlier posted 172% year-over-year sales growth in the 2022 report cycle.
- Co-founder Cameron McNie received the 2023 EY Entrepreneur Of The Year Heartland Award.
- Ranked No. 18 on Fast Casual's 2026 Top 100 Movers & Shakers list.
- The franchising site reports an average guest rating of 4.7 stars and about 650,000 loyalty members.
- Built a franchise development pipeline approaching 300 locations by late 2025.

## Latest updates

- **2026-07** — Announced an eight-unit development agreement for the Greater Louisville market.
- **2026-05** — Placed No. 18 on Fast Casual's 2026 Top 100 Movers & Shakers list.
- **2026-04** — Opened its first Scottsdale restaurant, the brand's ninth Arizona location.
- **2026-03** — Opened the 75th systemwide restaurant in the St. Louis market through a CloudKitchens partnership.
- **2026-01** — Reported 74 locations in 14 states, more than 250 future restaurants under development agreements and a long-term 2,000-location ambition.
- **2026-01** — Named Shannon Scott chief marketing officer and introduced Pineapple Luau Pulled Pork Sliders as a portable menu extension.
- **2025-11** — Signed a 34-unit agreement with MRCO covering North Carolina, West Central Georgia and Northern Alabama.
- **2025-04** — Launched Lunchbox's enterprise catering platform across corporate-owned locations.

## Links

- Website: https://www.hawaiianbros.com/
- LinkedIn: https://www.linkedin.com/company/hawaiian-bros
- Twitter/X: https://twitter.com/hawaiianbros
- Instagram: https://www.instagram.com/hawaiianbros/
- Facebook: https://www.facebook.com/HawaiianBros
- TikTok: https://www.tiktok.com/@hawaiianbros

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Profile page: https://yespress.io/hawaiian-bros-island-grill
Published by YesPress — https://yespress.io
Last updated: 2026-08-13