# Havenly Brands

> Havenly Brands combines online and in-person interior design with a portfolio of home furnishings businesses: Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. Its model connects design advice to furniture and decor purchases, with shared technology, sourcing, logistics, and retail capabilities behind distinct brands.

- **Founded:** 2014
- **Headquarters:** Denver, United States
- **Founders:** Lee Mayer (Co-founder and CEO), Emily Motayed (Co-founder; no longer in day-to-day operations), Jessie Dixon (Co-founder and former COO; died in 2023)
- **Products:** Havenly, The Inside, Interior Define, The Citizenry, St. Frank
- **Notable:** Acquired five furniture and decor brands between February 2022 and October 2024., Rebranded the parent company as Havenly Brands in October 2024., Added professional-design platform The Expert in an all-equity transaction announced February 2026.

## Products & services

- **Havenly** — Online and in-person interior design, designer matching, room plans, visualization, and shoppable furniture recommendations. Website advertised $159 online and $499 in-person for the first room when checked; regular prices $199 and $699. Furniture costs extra.
- **The Inside** — Made-to-order furniture and decor with customizable upholstery and printed fabric choices; acquired in February 2022.
- **Interior Define** — Customizable sofas and upholstery sold online and through physical design studios; selected brand and intellectual property assets acquired around the turn of 2023.
- **The Citizenry** — Artisan-made rugs, bedding, furniture, textiles, and home accents; acquisition agreement announced February 2024.
- **St. Frank** — Printed textiles, wallpaper, pillows, and heritage-inspired decor; selected assets acquired in June 2024.
- **Burrow** — Modular sofas and functional furniture with an emphasis on assembly and delivery engineering; acquired October 2024.
- **Havenly AI** — Free photo-based room redesign assistant with editable, shoppable product recommendations and the option to work with a human designer; beta launched October 2025.
- **The Expert** — Designer consultation platform and trade-oriented furnishings marketplace; all-equity acquisition announced February 2026, with the brand continuing as a standalone experience.

## Achievements

- Acquired five furniture and decor brands between February 2022 and October 2024.
- Rebranded the parent company as Havenly Brands in October 2024.
- Added professional-design platform The Expert in an all-equity transaction announced February 2026.
- Company website reports nearly one million room designs cumulatively.

## Latest updates

- **2026-10** — An October 13 marketing job listing names seven portfolio brands, including The Expert, and describes the company’s AI and 3D visualization tools.
- **2026-07** — Havenly’s AI guide describes free web and iOS room redesign with shoppable products and optional paid human design.
- **2026-02** — The Expert acquisition announced as an all-equity transaction; financial terms not disclosed.
- **2025-10** — Havenly beta-launched a free AI design engine through its iOS app.

## Links

- Website: https://havenlybrands.com/
- LinkedIn: https://www.linkedin.com/company/havenlybrands
- Twitter/X: https://twitter.com/theHavenly
- YouTube: https://www.youtube.com/@thehavenly
- Instagram: https://www.instagram.com/havenly/
- Facebook: https://www.facebook.com/TheHavenly
- TikTok: https://www.tiktok.com/@havenly

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Profile page: https://yespress.io/havenly-brands
Published by YesPress — https://yespress.io
Last updated: 2026-10-25