# Haus Labs by Lady Gaga

> Haus Labs by Lady Gaga is a vegan, cruelty-free prestige cosmetics company that launched on Amazon in 2019, quietly stalled, and then scrapped every single product to relaunch through Sephora in 2022. The reset - built around a patent-pending fermented arnica foundation, 51 shades, and roughly 2,700 banned ingredients - turned a struggling celebrity line into an estimated $75-100M skincare-infused beauty business.

- **Founded:** 2019
- **Headquarters:** El Segundo, California, United States
- **Founders:** Lady Gaga (Co-Founder & Creative Force), Ben Jones (CEO & Co-Founder)
- **Team size:** ~160 employees
- **Products:** Triclone Skin Tech Foundation with Fermented Arnica, Triclone Skin Tech Concealer, PhD Hybrid Lip Glaze Plumping Gloss, Atomic Shake Lip Lacquer, Color & Eye
- **Notable:** Grew ~400% year over year after relaunching through Sephora in 2022, Reformulated the entire catalog, removing roughly 2,700 'dirty' ingredients to reach Sephora Clean certification, Developed a patent-pending fermented arnica used across the Triclone Skin Tech line

## Products & services

- **Triclone Skin Tech Foundation with Fermented Arnica** — Award-winning, medium buildable coverage foundation infused with 20+ skincare ingredients and a patent-pending fermented arnica; sold in 51 shades to reduce redness and even skin tone.
- **Triclone Skin Tech Concealer** — Skincare-infused concealer and bestseller companion to the foundation, with the same fermented arnica complex.
- **PhD Hybrid Lip Glaze Plumping Gloss** — Vegan, non-sticky hybrid of balm, oil, plumper and gloss offering burn-free lip plumping over time.
- **Atomic Shake Lip Lacquer** — High-shine lip lacquer launched in nine shades.
- **Color & Eye** — Vegan eyeshadow palettes, gel eyeliners, blushes, bronzers and highlighters with high-pigment payoff.
- **Lip Liner (DTC)** — Newest direct-to-consumer lip liner launch featured across the brand's own site.

## Achievements

- Grew ~400% year over year after relaunching through Sephora in 2022
- Reformulated the entire catalog, removing roughly 2,700 'dirty' ingredients to reach Sephora Clean certification
- Developed a patent-pending fermented arnica used across the Triclone Skin Tech line
- Launched foundation in 51 inclusive shades across six shade families
- Recognized with Allure Best of Beauty and BeautyMatter NEXT awards for the Triclone foundation
- Expanded from ~25 doors to 500+ retail locations within months of the Sephora relaunch

## Latest updates

- **2025-06** — Partnered with Sephora on the 'We Belong to Something Beautiful' Pride 2025 campaign, directing funds to Born This Way Foundation's Kindness in Community Fund.
- **2024-08** — Announced expansion into Sephora at Kohl's, two years after the initial Sephora debut.
- **2024-03** — Rolled out across 12 additional countries in Sephora Europe.
- **2026-02** — Expanded the lip category with the Atomic Shake Lip Lacquer and a new direct-to-consumer lip liner launch.

## Links

- Website: https://hauslabs.com
- LinkedIn: http://www.linkedin.com/company/hauslabs
- Twitter/X: https://twitter.com/hauslabs
- YouTube: https://www.youtube.com/hauslabs
- Instagram: https://www.instagram.com/hauslabs
- Facebook: https://www.facebook.com/hauslabs
- TikTok: https://www.tiktok.com/@hauslabs

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Profile page: https://yespress.io/haus-labs
Published by YesPress — https://yespress.io
Last updated: 2026-08-19