# Hatem Kameli

> Hatem Kameli is a Saudi entrepreneur, Resal co-founder and CEO, Lucidya co-founder and iCLICK founder. His career connects information technology, digital marketing, customer analytics and digital rewards. Founded in 2016 with Fouad AlFarhan, Resal expanded from physical gifting into digital cards, loyalty and alternative payment solutions, raising a $9 million investment round in August 2024.

- **Role:** Co-Founder & CEO at Resal
- **Organizations:** Resal, Lucidya, iCLICK, Oqal, Qimam Fellowship Program
- **Nationality:** Saudi Arabian
- **Education:** Bachelor’s degree in Information Technology, King Abdulaziz University, MBA in Marketing, Al-Faisal University, Digital Business Strategy course, Babson College
- **Known for:** Co-founded Resal and led its expansion from physical gifts into digital rewards and loyalty solutions., Co-founded Arabic-focused customer analytics company Lucidya., Founded digital marketing agency iCLICK.

## Career timeline

- **2007-2008** — IT specialist at Saudi British Bank.
- **2009-2012** — IT project specialist, then enterprise architect and IT strategist at Saudia.
- **2013** — Digital marketing and analytics manager at Gulf International Bank.
- **2015** — Co-founded Lucidya; Arab News dates its establishment to March 2015.
- **2016** — Co-founded Resal with Fouad AlFarhan; soft launch in Jeddah in September.
- **2017** — Resal began formal operations in February.
- **2018** — Resal announced a six-figure seed investment in January.
- **2019** — Resal was offering digital gift cards. Kameli joined Oqal’s board and became a Qimam mentor, according to his 2021 biography.
- **2021** — Resal acquired loyalty startup Boonus and announced a Mastercard cooperation agreement.
- **2024** — Resal closed a $9 million investment round in August.
- **2025** — At Money20/20 Middle East, discussed Runa partnership, Resal Pay and expansion ambitions.

## Achievements

- Co-founded Resal and led its expansion from physical gifts into digital rewards and loyalty solutions.
- Co-founded Arabic-focused customer analytics company Lucidya.
- Founded digital marketing agency iCLICK.
- Resal’s glee solution won the Incentive Awards 2021 Best Technology Provider category, as announced by Resal.
- Led Resal when it closed a $9 million investment round in August 2024.

## Latest updates

- **2025-09** — Discussed a Runa partnership, Resal Pay, an API-powered micro-loan solution and a three-year expansion ambition at Money20/20 Middle East.
- **2025-09** — Signed a September 4 agreement with Bookme in Riyadh to support loyalty redemption for travel, entertainment and leisure experiences.
- **2025-01** — Reported 80% sales growth in 2024 and service reach across 40 cities and five countries, with 2.5 million people connected to 2,000 organizations, merchants and brands.
- **2024-08** — Announced the closing of Resal’s $9 million investment round.

## Links

- LinkedIn: https://www.linkedin.com/in/hatemkameli/
- Twitter/X: https://x.com/HatemKameli

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Profile page: https://yespress.io/hatem-kameli
Published by YesPress — https://yespress.io
Last updated: 2026-10-15