# Hasselblad

> Hasselblad is the Swedish maker of medium-format cameras that started as a 19th-century trading house, built the cameras NASA carried to the lunar surface, and now sells roughly 100-megapixel bodies to professional photographers for the price of a used car. Owned since 2017 by Chinese drone giant DJI, it survives by doing one thing almost nobody else does at its level: making the biggest, most detailed sensors in a camera you can actually carry.

- **Founded:** 1841
- **Headquarters:** Gothenburg, Sweden
- **Founders:** Victor Hasselblad (Founder of the camera company (AB Victor Hasselblad, 1937/1941)), Fritz Wiktor Hasselblad (Founder of the original F.W. Hasselblad & Co trading house (1841))
- **Team size:** ~140-210 employees (figures vary by source)
- **Products:** V System (500 series), H System, X1D-50c, X2D 100C, 907X & CFV 100C
- **Notable:** Supplied the cameras that photographed the first humans on the Moon during Apollo 11 (1969)., First Hasselblad in space came aboard Mercury-Atlas 8 in 1962; cameras flew across Mercury, Gemini and Apollo., Built the world's first mirrorless medium-format camera, the X1D-50c, in 2016.

## Products & services

- **V System (500 series)** — The iconic modular 6x6 medium-format film system, launched with the 500C. Interchangeable lenses, film magazines and viewfinders; the design language behind the modern 907X.
- **H System** — Autofocus 645 medium-format DSLR-style system, later reaching 100 megapixels with the H6D-100c.
- **X1D-50c** — The world's first mirrorless medium-format camera - a 50MP sensor in a compact body that redefined what medium format could look like. Introduced the XCD leaf-shutter lens line.
- **X2D 100C** — 100-megapixel BSI CMOS mirrorless body with 5-axis in-body stabilization, phase-detect autofocus and a 1TB internal SSD.
- **907X & CFV 100C** — A thin body and a 100MP digital back that echo the classic waist-level V System - and can mount on decades-old Hasselblad film bodies.
- **X2D II 100C** — The current flagship: 100MP with continuous autofocus, LiDAR-assisted focus, an end-to-end HDR workflow, and a lower $7,399 price than its predecessor.
- **XCD lens line** — Native lenses for the X System, each with an in-lens leaf shutter allowing flash sync at any shutter speed.

## Achievements

- Supplied the cameras that photographed the first humans on the Moon during Apollo 11 (1969).
- First Hasselblad in space came aboard Mercury-Atlas 8 in 1962; cameras flew across Mercury, Gemini and Apollo.
- Built the world's first mirrorless medium-format camera, the X1D-50c, in 2016.
- Shot many of the 20th century's most recognizable images, from Abbey Road to portraits of Jimi Hendrix and Audrey Hepburn.
- Reached 100 megapixels in a hand-holdable body with the X2D and 907X/CFV 100C.
- Twelve Hasselblad camera bodies remain on the lunar surface; only the film magazines were returned to Earth.

## Latest updates

- **2025-08** — Launched the X2D II 100C flagship - first Hasselblad with continuous autofocus and LiDAR-assisted focus, an end-to-end HDR workflow, and a lower $7,399 price.
- **2025-01** — The OnePlus smartphone-camera partnership concluded after roughly four years as OnePlus moved to its in-house imaging engine.
- **2026-02** — Hasselblad Masters 2026 competition open for entries across seven categories, with each winner receiving an X2D II 100C, two XCD lenses and a 5,000 euro prize.
- **2026-07** — Capture One added native support for Hasselblad files.

## Links

- Website: https://hasselblad.com
- LinkedIn: https://www.linkedin.com/company/hasselblad
- Twitter/X: https://twitter.com/Hasselblad
- YouTube: https://www.youtube.com/user/Hasselblad
- Instagram: https://www.instagram.com/hasselblad/
- Facebook: https://facebook.com/Hasselblad.official

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Profile page: https://yespress.io/hasselblad
Published by YesPress — https://yespress.io
Last updated: 2026-08-21