# Hasbro

> Hasbro is a century-old American play and entertainment company that turns brands like Monopoly, Nerf, Transformers, Magic: The Gathering and Dungeons & Dragons into toys, tabletop games, video games, licensed products and screen entertainment. Once a maker of pencil boxes, it now earns a growing share of profit from digital and tabletop gaming through its Wizards of the Coast unit, while licensing its characters across film, TV and merchandise worldwide.

- **Founded:** 1923
- **Headquarters:** Pawtucket, Rhode Island, United States
- **Founders:** Herman Hassenfeld (Co-founder), Hillel Hassenfeld (Co-founder), Henry Hassenfeld (Co-founder)
- **Team size:** Roughly 5,000 employees worldwide
- **Products:** Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers
- **Notable:** Built one of the largest owned brand portfolios in play and entertainment, spanning Monopoly, Nerf, Transformers, Play-Doh, My Little Pony, G.I. Joe, Magic: The Gathering and Dungeons & Dragons., Grew Wizards of the Coast into a multibillion-dollar tabletop and digital gaming business, with Magic: The Gathering as its single largest brand., Licensed Monopoly Go! (developed by Scopely) into a mobile hit that contributed about $168 million to full-year 2025 revenue.

## Products & services

- **Magic: The Gathering** — The original collectible trading card game, published by Hasbro's Wizards of the Coast unit; the company's single largest brand and a core profit driver.
- **Dungeons & Dragons** — The tabletop role-playing game, plus digital tools (D&D Beyond), video games and licensed film/TV, also under Wizards of the Coast.
- **Monopoly** — The flagship board game, extended into hundreds of themed editions and the hit mobile title Monopoly Go!.
- **Nerf** — Foam-dart blasters and sports toys, one of Hasbro's largest consumer-products franchises.
- **Transformers** — Action-figure and entertainment franchise spanning toys, films, animation and games.
- **Play-Doh** — The modeling-compound brand and a staple of Hasbro's preschool portfolio.
- **My Little Pony** — Girls' and family franchise across toys, animation and licensing.
- **G.I. Joe** — The action-figure line that popularized the term 'action figure,' extended into film and comics.
- **Peppa Pig** — Preschool entertainment brand and licensing property acquired via Entertainment One.
- **Hasbro Consumer Products** — Design, manufacture, marketing and licensing of toys and games sold worldwide across retail and direct channels.

## Achievements

- Built one of the largest owned brand portfolios in play and entertainment, spanning Monopoly, Nerf, Transformers, Play-Doh, My Little Pony, G.I. Joe, Magic: The Gathering and Dungeons & Dragons.
- Grew Wizards of the Coast into a multibillion-dollar tabletop and digital gaming business, with Magic: The Gathering as its single largest brand.
- Licensed Monopoly Go! (developed by Scopely) into a mobile hit that contributed about $168 million to full-year 2025 revenue.
- Celebrated its 100th anniversary in 2023, marked by a $1 million donation from Alan Hassenfeld and the Hassenfeld Family Foundation.
- Reported a Q4 2025 revenue increase of roughly 31% year-over-year, driven by an approximately 86% surge in its Wizards of the Coast and Digital Gaming segment.

## Latest updates

- **2025-02** — Hasbro unveiled its 'Playing to Win' strategy, targeting growth to over 750 million fans by 2027 and about $1 billion in gross cost savings.
- **2025-12** — Q4 and full-year 2025 results showed roughly 31% Q4 revenue growth, led by an ~86% jump in the Wizards of the Coast and Digital Gaming segment.
- **2025-01** — Monopoly Go! contributed about $168 million to Hasbro's full-year 2025 revenue as licensed digital games scaled.

## Links

- Website: https://hasbro.com
- LinkedIn: https://www.linkedin.com/company/hasbro
- Twitter/X: https://twitter.com/Hasbro
- YouTube: https://www.youtube.com/user/Hasbro
- Instagram: https://www.instagram.com/hasbro
- Facebook: https://facebook.com/Hasbro/

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Last updated: 2026-08-12