# Harry Rein

> Harry Rein is the co-founder and CEO of ShopMy, the New York creator-commerce platform that turns taste into a paycheck. Trained as an AI engineer at MIT, he built ShopMy from a side project into a company valued at $1.5 billion, connecting roughly 200,000 creators with more than 1,200 brands and processing over $1 billion in annual transactions. He insists recommendations stay authentic, runs the company at profitability, and frames the next phase as a shift from the creator economy to the curator economy.

- **Role:** Co-founder and CEO at ShopMy
- **Organizations:** ShopMy, Popcart, edX, Oracle
- **Nationality:** American
- **Education:** Master of Engineering (M.Eng.), Artificial Intelligence and Human-Computer Interfaces, Massachusetts Institute of Technology
- **Known for:** Co-founded and scaled ShopMy to a $1.5B valuation, Grew the platform to ~200,000 creators and 1,200+ brand partners, Drove over $1 billion in annual transaction volume

## Career timeline

- **2015-2016** — Earns M.Eng. in AI and Human-Computer Interfaces at MIT; builds an e-tutoring startup as a student
- **pre-2018** — Works as a software developer at Oracle and at edX
- **~2018** — Joins price-comparison startup Popcart as an early engineer; meets Tiffany Lopinsky
- **2018-2020** — Builds the ShopMy prototype as a side project with MIT classmate Christopher Tinsley
- **2020-07** — Officially launches ShopMy with co-founders Tinsley and Lopinsky
- **2024-03** — ShopMy announces $18.5M funding; reaches profitability in 2024
- **2025-01** — Raises $77.5M Series B led by Bessemer Venture Partners and Bain Capital Ventures
- **2025-fall** — ShopMy reaches a $1.5B valuation

## Achievements

- Co-founded and scaled ShopMy to a $1.5B valuation
- Grew the platform to ~200,000 creators and 1,200+ brand partners
- Drove over $1 billion in annual transaction volume
- Reached profitability in 2024, a rarity among high-growth startups
- Grew revenue from roughly $4M (2023) to about $80M (2025)
- Named to the Vogue Business 100 Innovators list alongside co-founders
- BeautyMatter NEXT 2024 Innovator of the Year Finalist

## Latest updates

- **2025-10** — ShopMy's latest funding reported at Series C stage; company valued at $1.5B with ~$80M revenue and $1B+ in annual transactions.
- **2025-01** — Closed a $77.5M Series B led by Bessemer Venture Partners and Bain Capital Ventures.

## Links

- Website: https://shopmy.us
- LinkedIn: https://www.linkedin.com/in/harry-rein-945a8835/
- YouTube: https://www.youtube.com/watch?v=2mua_q2tidk
- Facebook: https://facebook.com/shopmyshelf/

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Profile page: https://yespress.io/harry-rein
Published by YesPress — https://yespress.io
Last updated: 2026-06-04