# Harriet Lee

> Harriet Lee is a New York-based marketing leader at ONDO, the direct-to-consumer apparel brand known for its no-slip, no-show socks made from Woolmark-certified Australian merino wool and organic cotton. She describes her work as 'data-driven brand innovation,' pairing a creative fashion background from 3.1 Phillip Lim with the analytics-first playbook of a Shopify-native e-commerce brand. She helps ONDO turn a mundane product - socks - into a category built on a no-slip guarantee, sustainability, and a loyal 20,000-plus five-star review community.

- **Role:** Marketing at ONDO
- **Organizations:** ONDO
- **Education:** Sungkyunkwan University
- **Known for:** Contributes to marketing for ONDO, a DTC apparel brand with 20,000+ five-star reviews, Helps position ONDO products around a differentiated 'No Slip Guarantee' and Woolmark-certified merino wool, Bridges high-fashion branding experience (3.1 Phillip Lim) with e-commerce, data-driven growth

## Career timeline

- **—** — Studied at Sungkyunkwan University in Seoul, South Korea
- **—** — Held roles associated with ITOCHU, GLOWNY, Runway27, and RISE
- **—** — Creative Branding Intern at fashion house 3.1 Phillip Lim in New York
- **—** — Joined ONDO in New York in a creative marketing role, described publicly as 'data-driven brand innovation'

## Achievements

- Contributes to marketing for ONDO, a DTC apparel brand with 20,000+ five-star reviews
- Helps position ONDO products around a differentiated 'No Slip Guarantee' and Woolmark-certified merino wool
- Bridges high-fashion branding experience (3.1 Phillip Lim) with e-commerce, data-driven growth

## Latest updates

- **2026-07** — Continues in a marketing role at ONDO, the New York-based sustainable sock and apparel brand.

## Links

- Website: https://ondo.com
- LinkedIn: http://www.linkedin.com/in/harriet-lee-443aa918b

---

Profile page: https://yespress.io/harriet-lee
Published by YesPress — https://yespress.io
Last updated: 2026-07-29